Vice President Marketing @ (January 2021 - April 2022)
Executive Vice President, Food and Innovation @ Clif Bar & Company (October 2015 - December 2020)
Executive Vice President, Marketing @ Clif Bar & Company (January 2009 - October 2015)
Senior Vice President, Brand Marketing @ Clif Bar & Company (January 2006 - January 2009)
Vice President, Brand Marketing @ Clif Bar & Company (January 2003 - January 2006)
Director, Consumer Research @ Clif Bar & Company (January 1999 - January 2003)
Michelle Ferguson Education
Cornell University
Master's degree (Agricultural Economics)
University of California, Davis
Bachelor's degree (International Agricultural Development)
Michelle Ferguson Skills
Brand Architecture
Brand Development
Brand Management
Brand Strategy
Consumer Products
Customer Insight
Innovation Development
Integrated Marketing
Market Planning
Marketing
Marketing Strategy
Packaging Design
Positioning (Marketing)
Product Marketing
Shopper Marketing
Microsoft Excel
Business Development
Strategy
Microsoft Office
Social Media Marketing
Strategic Planning
Michelle Ferguson Summary
Michelle Ferguson, based in California, United States, is currently a Vice President Branding and Innovation at MenoWell Menopause Energy + Protein Bars, Named an Oprah Daily Best Menopause Pr. Michelle Ferguson brings experience from previous roles at Self-employed, Miyoko's and Clif Bar & Company. Michelle Ferguson holds a Master's degree in Agricultural Economics @ Cornell University. With a robust skill set that includes Brand Architecture, Brand Development, Brand Management, Brand Strategy, Consumer Products and more. Michelle Ferguson has 3 emails and 3 mobile phone numbers on RocketReach.
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