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Michelle Location
Shanghai, China
Michelle Work
CMO @ (May 2024 - Present)
Marketing Director @ (July 2020 - December 2023)
Global Brand Director @ (January 2017 - June 2020)
Co-Founder @ RFB (Reading for Babies Book Review and Reco) (February 2016 - June 2017)
International Axe Director @ (July 2013 - December 2016)
Senior Brand Manager @ (July 2006 - June 2013)
Marketing Management Trainee @ (July 2003 - June 2006)
Journalist @ (April 2001 - June 2003)
Michelle Education
Nanjing University
Master of Arts (M.A.) (Applied Linguistics)
2001-2003
Nanjing University
学士 (International Business)
1997-2001
Michelle Skills
Brand Equity
Customer Insight
Shopper Marketing
Consumer Products
Marketing Research
FMCG
Brand Management
Trade Marketing
Digital Marketing
Global Marketing
Market Research
Marketing Communications
Brand Development
Marketing Strategy
Marketing Management
Advertising
Fast Moving Consumer Goods Fmcg
Marketing
Journalism
Management
Business Strategy
News Writing
Fast Moving Consumer Goods
Michelle Summary
Michelle, based in Shanghai, China, is currently a CMO at 惠氏营养品(中国)有限公司. Michelle brings experience from previous roles at Danone, Unilever, RFB (Reading for Babies Book Review and Reco) and L'Oréal. Michelle holds a 2001 - 2003 Master of Arts (M.A.) in Applied Linguistics @ Nanjing University. With a robust skill set that includes Brand Equity, Customer Insight, Shopper Marketing, Consumer Products, Marketing Research and more. Michelle has 1 emails on RocketReach.
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