VP Strategic Marketing and Brand @ (February 2023 - May 2025)
Marketing Consultant @ (August 2022 - January 2023)
VP, Marketing @ (May 2021 - July 2022)
VP, Product and Segment Marketing @ (September 2020 - May 2021)
VP, Marketing @ (September 2018 - September 2020)
Senior Director, Marketing @ (October 2016 - September 2018)
Director, Marketing @ (June 2014 - October 2016)
Director, Marketing @ (June 2013 - June 2014)
Director, Marketing and Communications @ (January 2011 - June 2013)
Director, Strategic Initiatives @ (January 2009 - January 2011)
Director, Marketing Communications @ (January 2005 - January 2009)
Director, Marketing Planning @ (January 2003 - January 2005)
Director, Marketing Services @ (January 1999 - January 2003)
Michele Lichtenfield Education
Rutgers University - Camden
MBA
Rutgers University - Camden
BS (Management/Marketing)
Michele Lichtenfield Skills
Marketing Strategy
Product Marketing
Marketing Communications
Strategic Planning
Content Strategy
Digital Marketing
Communication
Social Media
Marketing
Strategy
Strategic Communications
Leadership
Innovation
Segmentation
Pharmaceutical Industry
Product Launch
Cross-functional Team Leadership
Healthcare Industry
Event Management
Project Planning
Strategic Communications Counsel
Mergers & Acquisitions
Competitive Analysis
Healthcare
Business Development
Pharmacueticals
New Business Development
Account Management
Market Research
Communications Management
Integrated Marketing
Analytics
Marketing Research
Marketing Management
Market Analysis
Global Marketing
Management
Branding & Identity
Branding
Social Media Marketing
Public Relations
Content Marketing
Staff Development
Integrated Marketing Communications Planning
Strategic Marketing
Event Based Marketing
Lead Generation
Revenue Driven Marketing
Message Development
Team Leadership
Microsoft Excel
Cross Functional Team Leadership
Research
Mergers and Acquisitions
Branding and Identity
Michele Lichtenfield Summary
Michele Lichtenfield, based in Philadelphia, PA, US, is currently a EVP, Marketing at BC Platforms. Michele Lichtenfield brings experience from previous roles at BC Platforms, Patina and Signify Health. Michele Lichtenfield holds a MBA @ Rutgers University - Camden. With a robust skill set that includes Marketing Strategy, Product Marketing, Marketing Communications, Strategic Planning, Content Strategy and more. Michele Lichtenfield has 2 emails and 1 mobile phone numbers on RocketReach.
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