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Michael Waßmer Location
Freiburg im Breisgau, BW, DE
Michael Waßmer Work
Marketing Technology and Data Lead @ (November 2025 - Present)
Fachlicher Leiter Online- und Performance Marketing @ (May 2016 - October 2025)
Consultant and Trainer – Inxmail Academy @ (September 2012 - April 2016)
Masterand Marketing and Business Development @ (January 2012 - June 2012)
Projektmanager IT @ Mailandsale GmbH (May 2009 - July 2010)
Praktikant UIM Shopping Platforms @ (April 2008 - September 2008)
Praktikant AV Produktion @ (May 2006 - September 2006)
Michael Waßmer Education
Hochschule Offenburg - University of Applied Sciences
M. Sc. (Medien und Kommunikation)
2010-2012
Hochschule Offenburg - University of Applied Sciences
Dipl.-Ing. (FH) (Medien und Informationswesen)
2004-2009
Albert Ludwigs University of Freiburg
Ohne Abschluss (Mikrosystemtechnik)
2003-2004
Michael Waßmer Skills
A/B-Test
Agile Führung
Agile Leadership
Attribution Modeling
B2B-Marketing
B2B-Marketingstrategie
Business Development
CRM-Integration
Conversion Optimization
Conversion Rate Optimization (CRO)
Customer-Journey-Mapping
Data Analytics
E-Mail-Marketing
Externe Agenturen
HubSpot
Lead Nurturing & Scoring
Lead-Generierung
Lifecycle Marketing
MarTech
Marketing Automation
Marktanalyse
Objectives and Key Results (OKRs)
Onboarding
Performance Marketing
Projektmanagement
Scrum
Stakeholder-Management
Teamentwicklung
Teamführung
Webanalyse (GA4, Matomo)
n8n
Michael Waßmer Summary
Michael Waßmer, based in Freiburg im Breisgau, BW, DE, is currently a Marketing Technology and Data Lead at Inxmail. Michael Waßmer brings experience from previous roles at Inxmail, Inxmail GmbH and Mailandsale GmbH. Michael Waßmer holds a 2010 - 2012 M. Sc. in Medien und Kommunikation @ Hochschule Offenburg - University of Applied Sciences. With a robust skill set that includes A/B-Test, Agile Führung, Agile Leadership, Attribution Modeling, B2B-Marketing and more. Michael Waßmer has 2 emails on RocketReach.
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