2011 -2021 Senior Marketing Leadership Roles, PepsiCo | New York, NY and Chicago, IL @
2004 -2009 Early Career — Agency Leadership Wieden+Kennedy, Starcom Mediavest Group, Mindshare, Media Kitchen @
Michael Smith Education
NYU Stern School of Business
MBA (Marketing)
2009-2011
Yale University
BA (Psychology)
Michael Smith Skills
Marketing Communications
Digital Marketing
Social Media Marketing
Content Marketing
Microsoft Office
Media Planning
SEM
Digital Media
Digital Strategy
Marketing
Strategic Communications
Integrated Marketing
Market Planning
Brand Management
Marketing Strategy
Management
Advertising
Strategy
Online Advertising
Leadership
Mobile Marketing
Brand Development
Cross-functional Team Leadership
Social Media
E-commerce
Photoshop
Editing
Solution Selling
Quality Management
Team Building
Key Account Development
Key Account Management
Sales
Cold Calling
Customer Retention
Sales Operations
Supply Chain Management
Merchandising
Mainframe
FMCG
P&l Management
Cross Functional Team Leadership
Procurement
Shopper Marketing
Inventory Management
Security
Consumer Products
Continuous Improvement
Integration
IT Service Management
IT Strategy
Services Marketing
Grocery
PowerPoint
Public Speaking
Lean Manufacturing
Salesforce.com
B2b
Data Center
Networking
Forecasting
Telecommunications
Team Synergy
Management Consulting
Direct Sales
Propel
Enterprise Architecture
Operations Management
Customer Insight
Microsoft Excel
New Business Development
National Accounts
Pricing Strategy
Disaster Recovery
Distributors
Customer Service
Contract Negotiation
Project Management
Research
PMP
Lean Thinking
IT Management
Water
Marketing Research
P&l
Consultative Selling
SAP
Online Marketing
Retail
IRI
Logistics
Business Development
Business Analysis
Lead Generation
Strategic Planning
Sales Management
Managing Distribution Channels
Warehouse Management
Trade Marketing
Social Networking
Change Management
Time Management
Sales Presentations
SPSS
Pricing
Consumer Behaviour
Direct Store Delivery
Six Sigma
E Commerce
Sales Process
Long Term Customer Relationships
Cisco Technologies
ITIL
Account Management
Warehousing
Vendor Management
Process Improvement
Parts
Selling
Quality Assurance
Supply Chain
Transportation
Logistics Management
Human Resources
Inventory Control
Manufacturing
Employee Relations
Materials Management
Recruiting
Engineering
Organizational Development
SAP Products
Warehouse Operations
Email Marketing
Affiliate Marketing
Analytics
Google Analytics
Coaching
CRM
Competitive Analysis
Customer Relationship Management
Affiliate Relations
Google Adwords
Affiliate Management
DoubleClick
Display Advertising
Mobile Advertising
Media Buying
Pay Per Click
Search Engine Marketing
Campaign Management
Thought Leadership
comScore
Digital Media Integration
Media Strategy
Programmatic Media Buying
Integrated Media
Direct Response Marketing
Ad Serving
Performance Based Marketing
Rich Media
Web Analytics
Digital Marketing Experience
Google Suite
Critical Thinking
Presentation Skills
Web Marketing
Blogging
Building Relationships
Customer Relations
Commission Junction
One Network Direct
Michael Smith Summary
Michael Smith, based in Harrison, NY, US, is currently a Vice President of Marketing, Flavored Sparkling Portfolio (Mountain Dew, Starry, bubly, Mug) at PepsiCo. Michael Smith brings experience from previous roles at PepsiCo and The Lemon Perfect Company. Michael Smith holds a 2009 - 2011 MBA in Marketing @ NYU Stern School of Business. With a robust skill set that includes Marketing Communications, Digital Marketing, Social Media Marketing, Content Marketing, Microsoft Office and more. Michael Smith has 2 emails and 10 mobile phone numbers on RocketReach.
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