Michael Roucka Email
LACTALIS DEUTSCHLAND GRUPPE, Grasbrunn and formerly BMI eG, LANDSHUT @ Lactalis Gruppe Deutschland
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Michael Roucka Location
- Würzburg, BY, DE
Michael Roucka Work
- LACTALIS DEUTSCHLAND GRUPPE, Grasbrunn and formerly BMI eG, LANDSHUT @ (July 2020 - Present)
- Director Marketing (BSM Category) and Media and Digital @ (February 2017 - June 2020)
- Marketing Director (interim) - Business Unit Brands @ (February 2017 - December 2017)
- Marketing Director @ (October 2014 - September 2015)
- Marketing Director Mars Food Germany @ (October 2011 - September 2014)
- Director Strategic Initiatives and Customer Development Emerging Markets EMEA @ (March 2009 - September 2011)
- Marketing Director Germany @ (July 2006 - February 2009)
- Marketing Manager Germany and Austria @ (April 2003 - June 2006)
- Various Marketing and Sales Manager Roles @ Berentzen and Kellogg's (October 1995 - March 2003)
Michael Roucka Education
- Paderborn University 1988-1995
- Ulrichsgymnasium, Norden 1980-1987
Michael Roucka Skills
- Marketing Strategy
- Marketing Communications
- Online Marketing
- Marketing
- Product Marketing
- Integrated Marketing
- Marketing Management
- Above the Line
- Below the Line Advertising
- POS Solutions
- Social Media Marketing
- Media Planning
- Media Production
- Consumer Products
- Consumer Electronics
- Consumer Behaviour
- Consumer Insight
- Consumer Marketing
- FMCG
- Shopper Marketing
- Innovation Management
- Business Innovation
- Product Innovation
- Key Account Management
- Key Account Development
- Business Strategy
- Business Development
- Business Analysis
- Business Process Improvement
- Advertising
- Emerging Markets
- Pricing Strategy
- Channel Strategy
- Retail Category Management
- Portfolio Management
- Leadership
- Team Leadership
- Cross-functional Team Leadership
- Employee Engagement
- People Development
- People-oriented
- Driving Results
- Collaborative Leadership
- Strong Business Acumen
- Analytical Skills
- Situational Leadership
- Brand Management
- Brand Development
- Change Management
- Restructuring
- Food
- Business Process
- Cross Functional Team
- Microsoft Excel
- Retail Category
- People Oriented
- Below the Line
- German
- Management
- Cross Functional Team Leadership
Michael Roucka Summary
- Michael Roucka, based in Würzburg, BY, DE, is currently a LACTALIS DEUTSCHLAND GRUPPE, Grasbrunn and formerly BMI eG, LANDSHUT at Lactalis Gruppe Deutschland. Michael Roucka brings experience from previous roles at Arla Foods, Hochwald Foods GmbH, De'Longhi and Mars. Michael Roucka holds a 1988 - 1995 Paderborn University. With a robust skill set that includes Marketing Strategy, Marketing Communications, Online Marketing, Marketing, Product Marketing and more. Michael Roucka has 3 emails on RocketReach.
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