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Michael Roots Location
Chicago, IL, US
Michael Roots Work
2022 -now Sr. Client Partner @
2016 -now Account Director @
2016 -2022 Account Director @ Wunderman Data I-Behavior Co-op
2016 -2022 Account Director @ Wunderman Thompson Data
2016 -2022 Account Director at Choreograph and I-Behavior Database @
2014 -2015 Cooperative Sales Account Executive @
2008 -2014 Account Director, Targeting: Data and Analytics @
2006 -2008 Account Executive, Prefer Network @ CMS Direct Corporation
1999 -2006 Account Executive @
1997 -1999 Account Manager @ Donnelly Marketing
Michael Roots Education
Northen Illinois University
Bachelor of Science, Marketing (Marketing)
1992-1997
Northern Illinois University - College of Business
Bachelor of Science (B.S.) (Marketing and Direct Marketing)
1992-1997
Michael Roots Skills
Account Management
B2B
Email Marketing
Database Marketing
Multi-channel Marketing
Direct Marketing
Customer Acquisition
Segmentation
CRM
Salesforce.com
Analytics
Product Management
Sales Process
Marketing Strategy
Customer Service
Lead Generation
Digital Marketing
Financial Services
Product Marketing
Sales
Direct Mail
Online Marketing
Integrated Marketing
Online Advertising
Marketing Communications
Strategy
Selling
Customer Retention
Marketing
Strategic Planning
Networking
Multi Channel Marketing
Michael Roots Summary
Michael Roots, based in Chicago, IL, US, is currently a Sr. Client Partner at Path2Response LLC. Michael Roots brings experience from previous roles at KBM Group, Wunderman Data I-Behavior Co-op, Wunderman Thompson Data and choreograph. Michael Roots holds a 1992 - 1997 Bachelor of Science, Marketing in Marketing @ Northen Illinois University. With a robust skill set that includes Account Management, B2B, Email Marketing, Database Marketing, Multi-channel Marketing and more. Michael Roots has 2 emails and 2 mobile phone numbers on RocketReach.
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