Michael McCune Email & Phone Number
Senior Director, Integrated Commercial Analytics @ Mars
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Michael McCune Location
- Battle Creek, MI, US
Michael McCune Work
- 2023 - now Senior Director, Integrated Commercial Analytics @
- 2019 - 2023 Senior Director, Revenue Growth Management Strategy and Analytics @
- 2015 - 2019 Director, Insights and Analytics - Category Lead (Multiple Roles) @
- 2012 - 2014 Senior Manager, Insights - Special K Brand Lead @
- 2012 - 2012 Senior Manager, Insights - Teen Brands @
- 2010 - 2011 Manager, Insights - Pop-Tarts @
- 2006 - 2010 Group Director @ Ravel, LLC
- 2004 - 2010 Adjunct Professor @
- 2002 - 2006 Project Manager @ Ravel, LLC
- 2001 - 2003 Graduate Assistant @
- 1999 - 2001 Market Research Analyst @
Michael McCune Education
- Michigan State University - Eli Broad College of Business 2001 - 2003
- Hope College 1995 - 1999
Michael McCune Skills
- Segmentation
- Customer Satisfaction
- Brand Tracking
- Copy Testing
- Marketing Research
- Marketing Mix Modeling
- Insight Development
- Strategic Planning
- Ad Tracking
- Secondary Research
- Nielsen Data
- Business Insights
- Customer Insight
- Marketing Strategy
- Market Research
- Brand Management
- Brand Architecture
- Quantitative Research
- Qualitative Research
- Consumer Behaviour
- Marketing
- CRM
- Data Analysis
- Direct Marketing
- Strategy
- Writing
- Positioning
- Academic Research
- Project Work
- Financial Performance
- Market
- Overseeing
- Vendors
- Sales
- Complicated
- Moms
- Personal Development Plans
- Finance
- Return on Investment
- Telemarketing
- Idea Generation
- Families
- Sales and Marketing
- Co Authored
- Temporary Placement
- Direct Mail
- Brand Strategy
- Shopper Marketing
- Management
- Simulations
- Design
- Public Relations
- Funding
- Guiding
- In Store Marketing
- Media Strategy
- Consumer Insight
- Grocery
- Ethics
- Finalist
- Drain
- Execution
- Agenda
- Methodology
- Guest Lecturing
- Supplier Evaluation
- Scorecard
- Messaging
- Product Planning
- Construct
- Portfolio Management
- Breakfast
- Project Leadership
- Publishing
- Voice
- Branding
- Kellogg
- Training
- Concept Generation
- Policy
- Opinion Polling
- Order Fulfillment
- Hispanic
- Re Launch
- Streamline
- Product Development
- Research
- Reporting
- POP
- Cost Reduction
- Analysis
- Campaigns
- Springs
- Advertising Agency
- Appliance
- Retail
- Cereal
- Implications
- Market Planning
- Managerial Finance
- Business Development
- Communication
- Home
- Adolescents
- Frozen Food
- Energy
- Active
- Workshops
- New Media
- Non Traditional
- Nutrition
- Project Planning
- Bars
- Project
- Yard
- Contractual Agreements
- House
- HR Management
- Business Process Improvement
- Tarts
- Analytics
- Sales Presentations
- Radio Advertising
- Presentations
- Income
- Media
- Pricing
- Meta Analysis
- Internal Audit
- Packaging
- Marketing Materials
- Curriculum Design
- Report Writing
- Teaching
- Political Science
- Reviews
- Market Sizing
- Margin Improvement
- Phase
- Project Portfolio Management
- Proposal Writing
- Pharmaceutics
- Interviews
- Business Strategy
- Hurdles
- Political Polling
- Television
- Research Projects
- Impression
- Field Work
- Recruiting
- North American
- Consumer
- ROMI
Michael McCune Summary
- Michael McCune, based in Battle Creek, MI, US, is currently a Senior Director, Integrated Commercial Analytics at Mars. Michael McCune brings experience from previous roles at Kellogg Company. Michael McCune holds a 2001 - 2003 Michigan State University - Eli Broad College of Business. With a robust skill set that includes Segmentation, Customer Satisfaction, Brand Tracking, Copy Testing, Marketing Research and more. Michael McCune has 4 emails and 2 mobile phone numbers on RocketReach.
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Top Mars Employees
Kelvin Kwong
Chief Product Officer, Kinship (a Mars Petcare Company)
San Francisco, CA, US
John Wyckoff
President and General Manager, The Cocoa Exchange
Hackettstown, NJ, US
Jason Chaffin
Chief Technology Officer, Mars Science and Diagnostics
New York, NY, US
Kevin Rabinovitch
Global Sustainability VP
McLean, VA, US
Ramesh S
Founder, CEO
New Jersey, United States
Giambattista Martano
CFO - Mars Pet Nutrition North America
Franklin, TN, US
Elis Costa
Chief Financial Officer - Mars Snacking NA
New York, NY, US
Timothy Lebel
President of Sales, Mars Snacking U.S.
Chicago, IL, US
Marina Bellini
President, MGS and Digital Technologies
New York, NY, US
Trey L.
Chief Security Officer
McLean, VA, US
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