Michael Lu Email
Vice President of Digital, Omnichannel @ Burberry
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Michael Lu Location
- Shanghai, China
Michael Lu Work
- Vice President of Digital, Omnichannel @ (September 2023 - Present)
- Marketing Director - Brand, Media, Social, Retail Marketing, Omnichannel and Digital @ (February 2020 - September 2023)
- Marketing Director - Media, Social, Integrated Marketing, and Retail Marketing @ (February 2020 - August 2023)
- Director - Brand Marketing and Digital for Apple (iPhone, iPad, Mac, Retail) @ (April 2016 - February 2020)
- Deputy Director of Marketing @ (February 2015 - April 2016)
- Digital Associate Director - Nike @ (August 2013 - February 2015)
- Senior Marketing Manager @ Tribal DDB (November 2010 - August 2013)
- Digital Marketing Manager @ Innovation Center London @ Central Saint Martins, University of The Arts London (December 2008 - December 2010)
- Digital Marketing Manager @ (December 2007 - December 2008)
- Brand Marketing manager @ (May 2005 - June 2007)
Michael Lu Education
- Central Saint Martins College of Art and Design
Digital Innovation
- University of the Arts London
Master of Arts (M.A.) (MA Graphic / Digital Branding and Identity)
- London Business School
Innovation Management
Michael Lu Skills
- Advertising
- Artificial Intelligence
- Big Data Analytics
- Brand Architecture
- Brand Development
- Brand Management
- Brand Strategy
- Branding
- Business Analysis
- Business Development
- Business Growth Strategies
- Business Strategy
- Communication
- Consulting
- Creative Direction
- Creative Strategy
- Cross-functional Team Leadership
- Customer Relationship Management (CRM)
- Data Analysis
- Digital Innovation
- Digital Marketing
- Digital Marketing Innovations
- Digital Media
- Digital Retail
- Digital Strategy
- E-commerce
- E-commerce Consulting
- E-commerce SEO
- Integrated Marketing
- Interactive Advertising
- Interactive Media
- Leadership
- Management
- Market Research
- Marketing
- Marketing Strategy
- Mobile Applications
- Mobile Internet
- Mobile Marketing
- Mobile Technology
- Omni-Channel Marketing
- Performance Management
- Product Innovation
- Product Management
- Project Management
- Retail Marketing
- Social Media
- Social Media Marketing
- Strategic Brand Consulting
- Strategic Planning
- Strategy
- Structures
- Supply Chain Management
- Team Leadership
- User Experience
- Visual Communication
- Art Direction
- Graphic Design
- Visual Direction
- Mobile Advertising
- Interaction Design
- Online Advertising
- E Commerce Seo
- Art
- InDesign
- Sales
- Microsoft Office
- E Commerce Consulting
- Adobe Creative Suite
Michael Lu Summary
- Michael Lu, based in Shanghai, China, is currently a Vice President of Digital, Omnichannel at Burberry. Michael Lu brings experience from previous roles at Gucci, TBWA\Media Arts Lab and Tencent. Michael Lu holds a Digital Innovation @ Central Saint Martins College of Art and Design. With a robust skill set that includes Advertising, Artificial Intelligence, Big Data Analytics, Brand Architecture, Brand Development and more. Michael Lu has 2 emails on RocketReach.
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