2023 -
now Vice President of Digital, Omnichannel @
2020 -
2023 Marketing Director - Brand, Media, Social, Retail Marketing, Omnichannel and Digital @
2020 -
2023 Marketing Director - Media, Social, Integrated Marketing, and Retail Marketing @
2016 -
2020 Director - Brand Communication, Marketing Campaign and Digital @ Media Arts Lab for Apple (iPhone, iPad, Mac, Retail Store, Apple.cn)
2015 -
2016 Deputy Director of Marketing @
2013 -
2015 Digital Associate Director - Nike @
2010 -
2013 Senior Marketing Manager @ Tribal DDB
2008 -
2010 Digital Marketing Manager @ Central Saint Martins College of Art and Design - Innovation Center@ London, UK
2007 -
2008 Digital Marketing and E-commerce Manager @
2005 -
2007 Brand Digital Marketing manager @
Michael Lu Education
University of the Arts London
Central Saint Martins College of Art and Design
London Business School
Michael Lu Skills
Art Direction
Interactive Advertising
Creative Direction
Social Media
User Experience
Graphic Design
Digital Marketing
Interactive Media
Digital Strategy
Visual Communication
Visual Direction
Strategic Brand Consulting
Brand Architecture
E-commerce Consulting
E-commerce SEO
Mobile Advertising
Interaction Design
Integrated Marketing
Advertising
Online Advertising
Strategy
Creative Strategy
Brand Management
Marketing
E Commerce Seo
Art
InDesign
Branding
Sales
Microsoft Office
E Commerce Consulting
Adobe Creative Suite
Project Management
Michael Lu Summary
Michael Lu, based in Shanghai, China, is currently a Vice President of Digital, Omnichannel at Burberry. Michael Lu brings experience from previous roles at Gucci, Media Arts Lab for Apple (iPhone, iPad, Mac, Retail Store, Apple.cn) and Tencent. Michael Lu holds a University of the Arts London. With a robust skill set that includes Art Direction, Interactive Advertising, Creative Direction, Social Media, User Experience and more. Michael Lu has 1 emails on RocketReach.
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