Michael Lu Email
Vice President of Digital, Omnichannel @ Burberry
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Michael Lu Location
- Shanghai, China
Michael Lu Work
- 2023 -now Vice President of Digital, Omnichannel @
- 2020 -2023 Marketing Director - Brand, Media, Social, Retail Marketing, Omnichannel and Digital @
- 2020 -2023 Marketing Director - Media, Social, Integrated Marketing, and Retail Marketing @
- 2016 -2020 Director - Brand Marketing and Digital for Apple (iPhone, iPad, Mac, Retail) @
- 2015 -2016 Deputy Director of Marketing @
- 2013 -2015 Digital Associate Director - Nike @
- 2010 -2013 Senior Marketing Manager @ Tribal DDB
- 2008 -2010 Digital Marketing Manager @ Innovation Center London @
- 2007 -2008 Digital Marketing Manager @
- 2005 -2007 Brand Marketing manager @
Michael Lu Education
-
(Digital Innovation)
- University of the Arts London
Master of Arts (M.A.) (MA Graphic / Digital Branding and Identity)
- London Business School
(Innovation Management)
Michael Lu Skills
- Art Direction
- Interactive Advertising
- Creative Direction
- Social Media
- User Experience
- Graphic Design
- Digital Marketing
- Interactive Media
- Digital Strategy
- Visual Communication
- Visual Direction
- Strategic Brand Consulting
- Brand Architecture
- E-commerce Consulting
- E-commerce SEO
- Mobile Advertising
- Interaction Design
- Integrated Marketing
- Advertising
- Online Advertising
- Strategy
- Creative Strategy
- Brand Management
- Marketing
- E Commerce Seo
- Art
- InDesign
- Branding
- Sales
- Microsoft Office
- E Commerce Consulting
- Adobe Creative Suite
- Project Management
Michael Lu Summary
- Michael Lu, based in Shanghai, China, is currently a Vice President of Digital, Omnichannel at Burberry. Michael Lu brings experience from previous roles at Gucci, TBWA\Media Arts Lab and Tencent. With a robust skill set that includes Art Direction, Interactive Advertising, Creative Direction, Social Media, User Experience and more. Michael Lu has 2 emails on RocketReach.
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