Michael Lorenzo Email & Phone Number
Vice President, Publishing @ 2K
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Michael Lorenzo Location
- California, United States
Michael Lorenzo Work
- Vice President, Publishing @ (June 2024 - Present)
- Senior Director, Commercial @ (May 2021 - May 2024)
- Director, Personalization Strategy @ (November 2017 - April 2021)
- Planning Director @ (December 2011 - October 2017)
- Associate Director, Insight @ (March 2010 - December 2011)
- Senior Consultant, Marketing Strategy @ (January 2007 - March 2010)
- Senior Project Specialist @ (August 2005 - December 2006)
- Market Analyst @ Echovant (May 2004 - July 2005)
Michael Lorenzo Education
- University of Miami
BBA
2001-2005
Michael Lorenzo Skills
- Advertising
- Analytics
- Audience Segmentation
- Brand Development
- Budget Management
- Business Development
- Business Initiatives
- Business Insights
- Business Planning
- Business Strategy
- Commercialization
- Content Strategy
- Cross-functional Team Leadership
- Customer Insight
- Defining Requirements
- Demand Generation
- Digital Marketing
- Digital Media
- Digital Strategy
- Digital Transformation
- Direct Marketing
- Email Marketing
- Financial Planning
- Forecasting & Market Sizing
- Franchise Planning
- Game Publishing
- Global Cross-Functional Team Leadership
- Go-to-Market Strategy
- Integrated Marketing
- Interactive Marketing
- Investment Management
- LTV
- Launch Readiness
- Licensed IP Management
- Market Research
- Marketing
- Marketing Communications
- Marketing Strategy
- Mobile Marketing
- Monetization
- Monetization Strategy
- Multi-channel Marketing
- Omnichannel Player Journeys
- Online Advertising
- Online Marketing
- P&L Management
- Personalization Strategy
- Player Insights
- Portfolio Management
- Product Development
- Product Management
- Product Strategy
- Project Management
- Publishing Operations
- Resource Allocation
- Segmentation
- Sequencing
- Service Design
- Social Media Marketing
- Solution Selling
- Strategic Partnerships
- Strategic Planning
- Strategy
- Studio Partnerships
- Thought Leadership
- Value Propositions
- Video Games
- Web Analytics
- Social Media
- Google Cloud Platform
- Multi Channel Marketing
- Management
Michael Lorenzo Summary
- Michael Lorenzo, based in California, United States, is currently a Vice President, Publishing at 2K. Michael Lorenzo brings experience from previous roles at 2K, Electronic Arts (EA), RAPP and Sullivan. Michael Lorenzo holds a 2001 - 2005 BBA @ University of Miami. With a robust skill set that includes Advertising, Analytics, Audience Segmentation, Brand Development, Budget Management and more. Michael Lorenzo has 3 emails and 6 mobile phone numbers on RocketReach.
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