Michael Lawless Email & Phone Number
Senior Director @ A&MPLIFY by Alvarez and Marsal
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Michael Lawless Location
- Leesburg, VA, US
Michael Lawless Work
- 2021 -now Senior Director @
- 2017 -2020 Managing Director and Design Lead @ Accenture Interactive - now Accenture Song
- 2015 -2017 Managing Director and Digital Studio Lead @ Accenture Federal Services
- 2010 -2015 Senior Manager, Insights and Strategy @
- 2008 -2009 International Marketing Director @
- 2006 -2008 Director, Brand Marketing @
- 2005 -2006 Director, Brand Marketing @
- 2003 -2005 Director, Channel Marketing @
- 2001 -2003 Operational Marketing Manager @
- 1999 -2001 Product Manager @
- 1998 -1999 National Account Executive @ Coca-Cola Fountain
- 1995 -1998 Account Executive II @ Coca-Cola Fountain
- 1992 -1995 Account Executive I @ Coca-Cola Fountain
- 1989 -1992 Territorial Sales Manager @ Coca-Cola Fountain
Michael Lawless Education
- Emory University - Goizueta Business School
Masters in Business Administration (MBA) (Masters in Business Administration (MBA), Marketing and International Business)
- University of Virginia
Bachelor of Arts - BA (Bachelor of Arts - BA, Government)
Michael Lawless Skills
- Consumer Insights
- Econometric / Marketing Mix Modeling
- Investment Optimization
- Marketing and Brand Strategy
- Customer Segmentation and Targeting
- New Product Development
- International Growth Strategy for Emerging and Mature Markets
- Channel Development
- Brand Positioning
- Campaign Development, Execution & Measurement
- Consumer Research
- Agency Management
- Creative Development
- Merchandising
- Product Innovation
- Customer Insight
- Data Monetization
- Marketing Mix Modeling
- Pricing Strategy
- Product Management
- Product Launch
- Online Advertising
- Offline Marketing
- Creative Direction
- Marketing Strategy
- Marketing Research
- Marketing
- Segmentation
- Product Development
- Advertising
- Positioning
- Integrated Marketing
- Cross-functional Team Leadership
- Market Research
- Brand Development
- Analytics
- Strategy
- Relationship Marketing
- B2B Marketing
- Consumer Products
- Management
- CRM
- Business Development
- Business Strategy
- Customer Relationship Management (CRM)
Michael Lawless Summary
- Michael Lawless, based in Leesburg, VA, US, is currently a Senior Director at A&MPLIFY. Michael Lawless brings experience from previous roles at Accenture Interactive - now Accenture Song, Accenture Federal Services, Accenture and SunEdison. Michael Lawless holds a Masters in Business Administration (MBA) in Masters in Business Administration (MBA), Marketing and International Business @ Emory University - Goizueta Business School. With a robust skill set that includes Consumer Insights, Econometric / Marketing Mix Modeling, Investment Optimization, Marketing and Brand Strategy, Customer Segmentation and Targeting and more. Michael Lawless has 1 emails and 2 mobile phone numbers on RocketReach.
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