Michael Lawless Email & Phone Number
Senior Director @ A&MPLIFY by Alvarez and Marsal
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Michael Lawless Location
- Leesburg, VA, US
Michael Lawless Work
- Senior Director @ (September 2021 - Present)
- Managing Director and Design Lead @ Accenture Interactive - now Accenture Song (November 2017 - October 2020)
- Managing Director and Digital Studio Lead @ Accenture Federal Services (December 2015 - November 2017)
- Senior Manager, Insights and Strategy @ (July 2010 - December 2015)
- International Marketing Director @ (January 2008 - October 2009)
- Director, Brand Marketing @ (October 2006 - February 2008)
- Director, Brand Marketing @ (May 2005 - October 2006)
- Director, Channel Marketing @ (July 2003 - May 2005)
- Operational Marketing Manager @ (January 2001 - June 2003)
- Product Manager @ (January 1999 - January 2001)
- National Account Executive @ Coca-Cola Fountain (January 1998 - January 1999)
- Account Executive II @ Coca-Cola Fountain (January 1995 - January 1998)
- Account Executive I @ Coca-Cola Fountain (January 1992 - January 1995)
- Territorial Sales Manager @ Coca-Cola Fountain (January 1989 - January 1992)
Michael Lawless Education
- Emory University - Goizueta Business School
Masters in Business Administration (MBA) (Marketing and International Business)
- University of Virginia
Bachelor of Arts - BA (Government)
Michael Lawless Skills
- Consumer Insights
- Econometric / Marketing Mix Modeling
- Investment Optimization
- Marketing and Brand Strategy
- Customer Segmentation and Targeting
- New Product Development
- International Growth Strategy for Emerging and Mature Markets
- Channel Development
- Brand Positioning
- Campaign Development, Execution & Measurement
- Consumer Research
- Agency Management
- Creative Development
- Merchandising
- Product Innovation
- Customer Insight
- Data Monetization
- Marketing Mix Modeling
- Pricing Strategy
- Product Management
- Product Launch
- Online Advertising
- Offline Marketing
- Creative Direction
- Marketing Strategy
- Marketing Research
- Marketing
- Segmentation
- Product Development
- Advertising
- Positioning
- Integrated Marketing
- Cross-functional Team Leadership
- Market Research
- Brand Development
- Analytics
- Strategy
- Relationship Marketing
- B2B Marketing
- Consumer Products
- Management
- CRM
- Business Development
- Business Strategy
- Customer Relationship Management (CRM)
Michael Lawless Summary
- Michael Lawless, based in Leesburg, VA, US, is currently a Senior Director at A&MPLIFY. Michael Lawless brings experience from previous roles at Accenture Interactive - now Accenture Song, Accenture Federal Services, Accenture and SunEdison. Michael Lawless holds a Masters in Business Administration (MBA) in Marketing and International Business @ Emory University - Goizueta Business School. With a robust skill set that includes Consumer Insights, Econometric / Marketing Mix Modeling, Investment Optimization, Marketing and Brand Strategy, Customer Segmentation and Targeting and more. Michael Lawless has 1 emails and 2 mobile phone numbers on RocketReach.
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