Michael Dargan Email & Phone Number
Head of Brand Strategy @ AIB
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Michael Dargan Location
- Ireland
Michael Dargan Work
- 2022 -now Head of Brand Strategy @
- 2019 -2022 Head of Consumer Marketing @
- 2013 -2019 Head of Consumer Planning, Insight and Research @
- 2012 -2013 Principal @ New Horizons
- 2010 -2012 Global Consumer Planning Director, Beer Category @
- 2004 -2009 Global Consumer Planning Director, Guinness Brand @
- 2002 -2004 Head of Consumer Planning and Research @ Diageo Ireland
- 1997 -2001 Head of Consumer Planning and Research @ Guinness Ireland
Michael Dargan Education
- University of Limerick
(Marketing, Business Studies)
1983-1987
Michael Dargan Skills
- Marketing Strategy
- Strategic Planning
- International Marketing
- International Market Research
- Brand Planning
- Brand Innovation
- Consumer Insights
- Portfolio Strategy
- Workshop Development
- Consultancy
- Pricing Strategy
- Consumer & Market Segmentation
- Measurement & Evaluation of Marketing Programmes
- People Development & Management
- Matrix Management
- Consumer Behaviour
- Idea Generation
- Innovation Management
- Marketing Communications
- Communication Skills
- Business Strategy
- Cluster Analysis
- Product Development
- Brand and Pack Design
- Commercial Acumen
- Project Management
- Customer Insight
- Market Research
- Brand Management
- Segmentation
- Consumer
- Cross-functional Team Leadership
- Consumer Insight
- FMCG
- Brand Architecture
- Marketing Research
- Brand Development
- Global Marketing
- Trade Marketing
- Marketing Management
- Management
- Consumer Products
- Leadership
- Sponsorship
- Strategy
- Marketing
- Digital Marketing
- Brand Equity
- Integrated Marketing
- Advertising
- Measurement and Evaluation of Marketing Programmes
- Integration
- Consumer and Market Segmentation
- People Development and Management
- Research
- PowerPoint
- Data Analysis
- Cross Functional Team Leadership
Michael Dargan Summary
- Michael Dargan, based in Ireland, is currently a Head of Brand Strategy at AIB. Michael Dargan brings experience from previous roles at AIB, New Horizons and Diageo plc. Michael Dargan holds a 1983 - 1987 University of Limerick. With a robust skill set that includes Marketing Strategy, Strategic Planning, International Marketing, International Market Research, Brand Planning and more. Michael Dargan has 2 emails and 1 mobile phone numbers on RocketReach.
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