2023 -
2025 Director Sales and Business Development @
2018 -
2023 Vice President of Sales and Marketing @ Lasco Foods Inc (Food & Beverage)
2015 -
2018 Vice President and COO @ Trover Co
2008 -
2015 Director of National Accounts @
Michael J. Cruz Education
University of Louisville
BAS (Communications / Marketing)
University of Louisville
Bachelor of Applied Science (B.A.Sc.)
Michael J. Cruz Skills
Spectra
Key Account Development
Consumer Products
Grocery
Trade Marketing
IRI
Direct Store Delivery
National Accounts
Sales Management
Shopper Marketing
Key Account Management
Leadership
Distributors
Management
P&L Management
Beer
Beverage Industry
Pricing Strategy
Product Development
Sales Operations
Pricing
Sales
Customer Insight
Retail
Cross-functional Team Leadership
Alcoholic Beverages
Food Service
Market Planning
FMCG
Business Development
Food
Nielsen
Brand Management
Forecasting
Categorization
AC Nielsen
Marketing
Income Statement
Customer Marketing
Strategic Planning
Profit
Ingredients
Distributed Team Management
Food Industry
Merchandising
Competitive Analysis
Retail Category Management
Sales Presentations
Wholesale
Marketing Management
Cross Functional Team Leadership
Michael J. Cruz Summary
Michael J. Cruz, based in St. Louis, MO, US, is currently a President at Herbstreith & Fox. Michael J. Cruz brings experience from previous roles at Herbstreith & Fox, Lasco Foods Inc (Food & Beverage), Trover Co and Compact Industries. Michael J. Cruz holds a BAS in Communications / Marketing @ University of Louisville. With a robust skill set that includes Spectra, Key Account Development, Consumer Products, Grocery, Trade Marketing and more. Michael J. Cruz has 4 emails and 1 mobile phone numbers on RocketReach.
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