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Michael Brereton Location
Detroit, MI, US
Michael Brereton Work
Executive in Residence, Department of Marketing @ (October 2014 - Present)
Contributing Editor @ (January 2015 - Present)
Strategic Advisor @ (September 2024 - Present)
Board Member, Strategic Advisor @ (April 2022 - March 2024)
Member of the Board of Advisors @ (March 2004 - September 2020)
Board Member, Strategic Advisor @ (October 2015 - June 2018)
Member of the Board of Advisors @ (January 2014 - June 2016)
President and CEO @ (October 2003 - October 2014)
Exec VP, Managing Director North America @ (March 2001 - October 2003)
Group VP, General Manager Automotive Research @ (June 1998 - March 2001)
Senior VP, Director National Sales -- Automotive @ (April 1995 - June 1998)
VP, Division Manager -- Chicago @ (April 1991 - April 1995)
Account Manager @ (September 1987 - April 1991)
Analyst, Product Planning and Economic Analysis @ (May 1985 - September 1987)
Analyst, General Motors Institute Co-Op Program @ (July 1980 - May 1985)
Michael Brereton Education
Bowling Green State University
Master of Business Administration (MBA) (Marketing Research)
1989-1993
General Motors Institute
Bachelor of Applied Science (BASc) (Marketing)
1980-1985
Michael Brereton Skills
Automotive
Marketing Strategy
Qualitative Research
Sales
Research Design
Leadership
Focus Groups
Survey Design
Product Development
Services
Technology
Marketing
Segmentation
Teaching
Strategic Planning
Research
Management
Analytics
Competitive Analysis
Advertising Research
Market Research
Marketing Research
Quantitative Research
Information Technology
Customer Insight
Michael Brereton Summary
Michael Brereton, based in Detroit, MI, US, is currently a Executive in Residence, Department of Marketing at Michigan State University – The Eli Broad College of Business. Michael Brereton brings experience from previous roles at Insights Association, aytm, KJT and Southern Illinois University Edwardsville. Michael Brereton holds a 1989 - 1993 Master of Business Administration (MBA) in Marketing Research @ Bowling Green State University. With a robust skill set that includes Automotive, Marketing Strategy, Qualitative Research, Sales, Research Design and more. Michael Brereton has 4 emails and 1 mobile phone numbers on RocketReach.
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