Michael A. Gaspar Social Marketing Information

With the onset of social marketing, the way in which we practice and define our marketing practices is changing. Where traditional marketing was defined by its sales, modern social marketing practices are being defined by the quality of relationships, stability of corporate culture, succinctness of brand, and value provided to the community. There’s that c-word again. Due to the advancements in technology, people are not only more connected, but more educated, and more powerful. Thus, the future of marketing doesn’t solely lie in sales figures, but in the ability to hold, engage, and grow a community of your own. Don’t get me wrong, sales are still nice, but the loyalty of your communities will ensure those sales happen every quarter.