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Micah West Location
Easton, PA, US
Micah West Work
Brand and Performance Marketing @ (June 2020 - Present)
Founder @ Micah West Consulting (June 2017 - June 2020)
Head of Digital Marketing @ (February 2015 - August 2017)
Director of Digital Marketing @ (April 2013 - January 2015)
VP Marketing @ (July 2011 - July 2012)
Director of Online Marketing @ (January 2011 - July 2011)
Affiliate Manager @ (January 2010 - April 2011)
Sr. Analyst @ (April 2008 - May 2009)
Director of Marketing and Business Development - Sr. Analyst @ (September 2005 - April 2008)
Sales Manager @ (April 2005 - September 2005)
Micah West Education
William & Mary – Raymond A. Mason School of Business
Master of Business Administration - MBA (Marketing & Entreprenuership)
2019-2021
Brigham Young University - Idaho
BS (Finance, Advertising, Public Relations)
2001-2005
Micah West Skills
A/B testing
Advertising
Affiliate Marketing
Analytics
B2B
B2C
Brand Activation
Brand Development
Brand Management
Campaign Management
Competitive Analysis
Competitve Analysis
Competitve Strategy
Content Management
Contract Negotiation
Conversion Optimization
Cross-functional Team Leadership
Customer Acquisition
Customer Relationship Management (CRM)
Database Marketing
Demand Generation
Digital Marketing
E-commerce
Email Marketing
Excel
Google Analytics
Interactive Marketing Strategy
Landing Page Optimization
Lead Generation
Leadership
Management
Marketing
Marketing Strategy
Multi-channel Marketing
Online Advertising
Online Marketing
Organic Search
Positioning (Marketing)
Product Development
Product Marketing
Project Management
SEO
Site Catalyst
Social Media Marketing
Strategic Planning
Strategy
UI
UX
Viral Marketing
Web Analytics
Web Content Management
SEM
HTML
Exact Target
Google Adwords
Keyword Research
Photoshop
Illustrator
VBA
PPC
Online Sales
Adsense
Mobile Marketing
Website Development
E Commerce
Multi Channel Marketing
Micah West Summary
Micah West, based in Easton, PA, US, is currently a Brand and Performance Marketing at Haleon. Micah West brings experience from previous roles at Micah West Consulting, Eastern Mountain Sports, Dress Barn and Terillion. Micah West holds a 2019 - 2021 Master of Business Administration - MBA in Marketing & Entreprenuership @ William & Mary – Raymond A. Mason School of Business. With a robust skill set that includes A/B testing, Advertising, Affiliate Marketing, Analytics, B2B and more. Micah West has 5 emails and 4 mobile phone numbers on RocketReach.
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