mgpricing Information

We are a small team of SaaS pricing experts dedicated to helping you optimise your customer-centric packaging and pricing strategy in punchy workshop-led engagements. From our pricing and software experience, we recognize that although SaaS companies are considered the darlings of innovation, pricing practices can often lag a decade behind other industries. To address this gap, we founded MG Pricing in 2017 to focus on value-based pricing and packaging for SaaS and other subscription businesses. MG has specialised in pricing since the nascent days of pricing as its own management discipline in 2003. Over the span of 15+ years, MG has helped over 50 customers build and execute value-based pricing capabilities spanning travel, retail, industrial & process manufacturing, distribution, high-tech, online advertising and software.