MG Paradigm Competitors

Thrive Market is a membership e-commerce platform on a mission to make the world’s highest quality natural and organic products affordable for every American family. For $60/year, Thrive members get access to their favorite healthy snacks, supplements, home, beauty, and baby products at 30-50% off retail value—all shipped to their front door for free. As part of our Thrive Gives initiative, each paid membership on the site also sponsors a free membership for those in need. Wholesome products at wholesale prices, we're Thrive Market and we can't wait to be connected with you.

ZOE combines scientific research with cutting-edge AI to improve the health of millions. We are a remote-first, well-funded scale-up created by the world’s top scientists and backed by founders, investors, and entrepreneurs who have built multi-billion dollar tech companies. Our personalised nutrition program radically reimagines a fundamental human need – eating well for your body. Currently available in the US and the UK, ZOE is already helping tens of thousands of its members adopt a healthier lifestyle. Our collective work and expertise in biology, engineering, data science, and nutrition science have led to multiple breakthrough papers in leading scientific journals such as Nature Medicine, Science, The Lancet, and more. We value inclusivity, transparency, ownership, open-mindedness and diversity. We are passionate about delivering great results and learning in the open. We want our teams to have the freedom to make long-term, high-impact decisions, and the well-being of our teammates and the people around us is a top priority.

At Care/of, we take the guesswork out of feeling better by helping people build custom vitamin routines based on their unique needs. Whether it’s our personalized daily vitamin packs and powders through our direct-to-consumer business, or our multivitamins and blends with our retail partner Target, our products are backed by science and include a combination of highly-researched nutrients and traditionally used herbs. By providing honest guidance and better ingredients, we aim to help people feel empowered to make the right choices for their health. Since our launch in 2016, we have raised capital from top investors including Goldman Sachs Investment Partners, Goodwater Capital, Tusk Ventures, RRE Capital, Juxtapose, and Bayer. In late 2020, Bayer secured additional investment in Care/of giving it majority ownership. By joining forces with Bayer, we are able to expand our ability to connect directly with new and existing customers and elevate our unwavering commitment to science-backed guidance, quality ingredients, and sustainable practices. OUR CORE VALUES Be Humble: Engage in debate with an open mind. Embrace feedback and being wrong when presented with data that shows there is a better option. Be Honest: Deliver the truth with humor and love. Recognize and stand up against discrimination on the basis of race, sex, gender, sexual orientation, religious background, or mental and physical abilities - in our work and beyond. Be Thoughtful: Attack hard problems with thoughtful tenacity. Don’t shy away from complex problems with complex solutions. Be Different: Kill your darlings. Don’t be afraid to re-write something once effective, loved, or widely accepted in the past. Evolution is wonderful. Push against banality and the status quo.