MFI My Fitness International GmbH Information

MFI My Fitness International GmbH was created by the most successful online fitness entrepreneurs in Germany to internationalize their business of fitness programs in various countries around the world. The heart of the product is an extremely locally adapted fitness program, with dedicated training plans, detailed nutrition plans, and high-quality video content. Backed by a huge customer base in Germany, MFI has taken its advance in knowledge and successfully established new businesses in France, Italy, and Brazil, generating an overall revenue of more than €1 million the first year. MFI’s success especially relies on a very strong social media and influencer marketing strategy: in each country, the program is represented by a charismatic personal trainer who has a big influence on social media.