Mezcal Content Factory Information

Mezcal digital content factory was born in Milan as a creative unit of the UVC group, one of the longest running post production houses in Milan. Mezcal was created as a result of its two founders, Benedetta, creative director, and Ottavia, producer, observing how the advertising market is shifting towards the content marketing and branded content field. In an appeal that “marketing is no longer about the stuff you make but about the stories you tell” we are ready to revolutionise the world of communication and advertising through the power of emotions. These are the same emotions that neuromarketing places as the foundation of the growing success of branded content. Why Mezcal? Since the time of the Mayans, it has been the drink of the Gods, the champagne of spirits and the only spirit with more than 1500 flavours. Unique, artisanal, sustainable. The Mezcal doesn’t get you drunk, it puts you in a state of euphoria. It is said that it is not you who finds the Mezcal, but the Mezcal who finds you. OUR CREATIVE AREAS BRANDED CONTENT - STORYTELLING - INCLUSIVE MARKETING Today, potential customers are hyper-connected and the customer journey has become so dynamic it has developed into different channels and devices. An omni-channel strategy is necessary as a key point for a customer is not just the purchase of a product, but the interactions that arise from their experience. Mezcal is at your side to ride this cultural revolution, designing unique, inclusive and sustainable marketing campaigns. These campaigns are characterised by the use of the SEP model created by us and combining elements of sensory marketing, emotional intelligence and positive psychology.