Metrostudio Information

Metrostudio is a strategic and creative partner to developers of luxury residential, hospitality, and mixed-use projects. Led by architect and founder Alex Rosman, we work alongside development, architectural, and sales teams to define how a project will be positioned, presented, and brought to market. Alex is directly involved in strategy and creative direction, connecting architectural thinking with the decisions that shape a project’s identity and buyer proposition. Our work brings together positioning, naming, brand identity, concept design, CGI and animation, sales materials, and websites. Strategy carries through into the work buyers, brokers, and investors see. Selected projects include Aria Reserve, The Avenue Coral Gables, Cassia, and Palazzo Albertoni Spinola in Rome. Engagements can begin with positioning, a defined creative assignment, or an integrated launch program. We establish the starting scope around the project’s stage and the decisions the team needs to make. Have a development in planning or preparing for launch? Message us with its location, stage, and next priority. Miami-based. Working internationally.