Meteor Insights Information

Meteor Insights (Meteor) is a Company set-up to give practices in the elective medicine space a set of analytics tools and support to improve their business profitability by better understanding and engaging their customers. The elective medicine space is broad and Meteor Insights will initially target the aesthetics space before moving into other areas. Changes in digital technology usage have dramatically reshaped how consumers discover and choose services offered by elective medical practices. Magazine advertising and personal word of mouth recommendations have given way to online searches, digital advertising, user recommendations in clinic reviews, social media reviews and chat forum discussions. Greater access to information has radically changed what consumers do before choosing a clinic to contact or visit. The most successful clinics are able to understand the current consumer buying process and ensure their marketing strategies match their customers’ activities. Understanding this process also empowers clinics to use digital channels to engage customers in their WHEN / WHERE / WHAT moments: providing them with WHAT they are looking for, WHERE they are looking for it and WHEN they are looking for it. Data analytics tools are widely used by many businesses to drive both customer engagement and improvements in operations. However cost, complexity and a lack of knowledge can make it difficult for small clinics to make use of these tools. A driving philosophy behind the creation of Meteor Insights is the desire to enable the individual business owner to use data analytics to manage their business by giving them simple and relevant data based findings that can be used to create clear business orientated tactics.