Merlin Creatives Information

Merlin Digital creates digital experiences that work. The aim of digital touchpoints throughout the customer journey is to create meaningful and relevant interactions with customers. It has become crucial at every touchpoint in the experience lifecycle. As digital consumer behavior is changing rapidly, brands need to start thinking digital-first and invest in a unified cross-channel customer experience. Mark Stadhouders, Founder and Managing Director: “Rapid changes in consumer behavior are fueling digital transformations for many brands. We are in an age of Digital Darwinism; it is adapt or die. Merlin Digital understands this by connecting channels and building new insights from data analysis so brands can engage in meaningful conversations with consumers at the right time, through the right channel(s), with the right message, and grow lifetime value as a result.” “We create digital transformations that work. With a growing disconnect between brands and customers, accelerating innovations in the digital channels, and an explosion of touchpoints, we incorporated a different type of agency. Having worked on both the client and agency sides for many years, we noticed that agencies traditionally focus on optimizing single channels, like e-mail, commerce, social, and search. But with a growing digital maturity, consumers expect a single brand experience. The inception of Merlin Digital was founded on the knowledge that personalized digital communications across channels will increase customer satisfaction, grow stronger brand engagement, and build lifetime value.”