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The Pocket! A symbol of power, a mandatory element in menswear. Over the years, conveniently neglected and considerably sized down in womenswear as if phones, car keys, and wallets were magically expected to shrink. Evocative of a reserve, a sanctuary for warmth, a place visited to regain confidence. An element instrumental in creating functional clothing: Pockets = Equality. Through ‘The Pocket Collection’, the #whatsinyourpocket Movement aims to empower by asserting the importance of pockets in womenswear while paying significant attention to sustainability and ethical fashion. Don’t you miss the comfort of slipping in your car keys, phone or wallet into the depths of your clothes without being worried about a purse? Don’t you miss the power a pocket provides? Strong silhouettes which ride with the aim to promote equality and inclusivity; arm women with the necessary accessories to conquer the world with ease. Today, I seek your help in bringing about a change, a revolution – demanding the pocket. We invite all artists and creative minds – may it be poets, painters, fashion designers or musicians – to join hands and participate by providing their perspective into the #whatsinyourpocket Movement through their art.

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