MEREVIA Competitors

Founded in 1978, Aveda™ creates high performance, botanically-based products for beauty professionals and consumers—while continuously striving to conduct business in an environmentally sustainable manner. Headquartered in Blaine, Minnesota, Aveda manufactures innovative plant-based hair care, skin care, makeup and lifestyle products, available at retail in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries, as well as at www.aveda.com. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.

Bumble and bumble is a fast-growing, luxury hair care brand located in NYC. It started as an NYC salon in 1977 and evolved into a multi-million dollar brand comprised of 2 salons, a product company that houses a strong in-house creative agency, a direct sales force, and a university for hairdressers and salon owners. To this day we are committed to cultivating creativity while remaining deeply and passionately dedicated to the craft, culture and commerce of hairdressing. As of 06/2000, Bumble and Bumble, LLC operates as a subsidiary of The Estee Lauder Companies, Inc.

Curlsmith is an award winning Vegan haircare line specifically developed for curly, wavy and dry hair. We now retail in over 1,200 Ulta Beauty stores in the USA and are Ulta's leading curly haircare brand. Curlsmith has featured in Vogue, Glamour, Marie Claire, Shortlist and more. We have won Marie Claire, Pure Beauty and Cosmetics Design awards to name but a few. Our Vegan, Cruelty and chemical-free hair care products consistently achieve 5 Star reviews on Ulta.com and trusted retail sites. Our community are the faces of our brand. Curlsmith was co-created with curly girls, influencers and hair experts around the world. Still today, every formula is subjected to rigorous panel testing before launch, and our marketing content features real customers and real results using our products.