Mere Mortals Competitors

MILK BAR is a sweet shop that’s been turning familiar treats upside down and on their heads, shaking up the dessert scene since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC’s East Village, and has developed a loyal fanbase in the decade since. We operate 12 stores across 5 markets in the US, a direct-to-consumer eCommerce shop that ships delightfully delicious dessert care packages anywhere in the US, and now we're in a grocery store near you! We believe in the transformative power of a really good cookie or an outstanding piece of cake. We pull inspiration from simple ingredients, like the grocery store staples we grew up with, turned on their heads in unconventional ways. We hope you’ll agree.

Lola's Cupcakes began back in 2006 when two friends, Victoria Jossel and Romy Lewis, started things the good old fashioned way. Originally taking orders in their bedrooms and baking in their parent's kitchens, the orders soon started flooding in and they had to move production to a bakery in Primrose Hill. With their love for baking and passion for the finest, freshest ingredients the company grew from strength to strength. Lola’s opened concessions in Harrods, Selfridges and Topshop, a flagship in Mayfair, an online store and has worked hard to produce London’s best cupcakes. Victoria and Romy moved on to other projects, but Lola’s continues to grow in team and spirit. Now with twenty stores across London, Lola’s handcrafts cakes and cupcakes for the city daily. In each of our stores, from Chancery Lane Station to Canary Wharf and even Selfridges Birmingham, our cupcake specialists are on hand to advise and to give you a taste of our classic flavours as well as our seasonal new discoveries. Our sponges rise with the sunrise and our bakers and decorators handcraft our cakes and cupcakes using only the finest ingredients. Fresh every day, always, Lola’s Cupcakes brings a smile of sweetness to people every single day.

With a long standing heritage spanning nearly 100 years we have been producing lovingly handmade cakes since 1926. We are passionate about cakes, food and coffee including our amazing afternoon teas and delivering memorable experiences is at the heart of what we do With 17 stores nationwide and an online delivery service, Patisserie Valerie is available to everyone. We pride ourselves on having an exceptionally talented team across the business who care about our customers and work hard to make every occasion count. We are the home of patisserie.