Deviate Digital is a global agency specialising in entertainment founded by Sammy Andrews. Since 2017 we’ve delivered digital advertising, marketing, audience development, touring campaigns and ecommerce for some of the world’s most influential artists, labels, festivals, promoters and podcasts, from Annie Lennox, Gorillaz, Fontaines D.C., Little Simz, The Prodigy, Ren and Kneecap to Universal, Believe, Pias, AWAL, Sony, BMG, Kendal Calling, British Summer Time, Kilimanjaro, Belladrum, Rock n Roll Circus and All Points East, plus Stephen Bartlett and President Obama. We don’t do one-size-fits-all: every campaign is built to deviate from the template and connect artists with the audiences, and the sales, that matter.