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According to the National Association of Realtors, most new realtors fail quickly: 70% quit within a year, and up to 90% within three years. A big reason is that most real estate training ignores a critical factor for success: developing an agent's ability to understand and manage the *psychology* of their prospects and clients. To listen, connect, and empathize with what they're going through. To serve their psychological needs, and not just their real estate needs. In sum, to serve as their mentor. I help real estate agents become a successful mentor to their prospects and clients, by learning and implementing five Mentor Mindsets: Empathetic Professional, Trusted Advisor, Confident Leader, Strategic Entrepreneur, and Lifelong Learner. These mindsets help them overcome three key challenges: Confidence, Connection, and Conversion. And they incorporate insights and tools from outside the real estate industry, that many agents never hear about, from fields including psychology, neuroscience, leadership, communication, and business. If you're interested in this missing mentorship piece of the real estate training puzzle, I encourage you to contact me at earl@mentormindsets.com !

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Earl Williams is the Founder, Psychologist, Trainer, and Speaker of MentorMindsets.com.

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