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MENIGMA is a Pakistani D2C brand which offers 100% Natural men's grooming products. It was established in 2019 at the midst of covid pandemic across the globe, and Pakistani business market was of no exception. MENIGMA Word is derived from two different words which are MEN and ENIGMA, meaning mystery, puzzle and confusion. So, the idea of the brand is to solve mysterious, confusions and taboos regarding men grooming in Pakistan. It offers 16+ Men grooming products currently in 3 different product lines or categories. Its categories include Beard category, Face category & Hair Category. Beard Line category of the brand includes Scented Beard Oils in three distinctive fragrances, Scented Beard Wax, Moustache Oil, Moustache Wax, Beard Brush, Beard Comb and Scented Beard Shampoo. In Face Line categories, it includes Activated Charcoal Face Wash, Activated Charcoal Face Scrub, Ultra-Hydrating Face Moisturizer, Anti-Acne Serum, Anti-Wrinkle Serum and Under Eye Gel. Whereas, Hair Line currently offers Hair Styling Matte Clay, with many more products to come soon.

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MENIGMA is based in Karachi, Sindh.

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