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The mission of the Pajaro Valley Performing Arts Association is to create a welcome environment for the performing arts in the Pajaro Valley. We accomplish this goal by: managing and maintaining the Henry J. Mello Center for the Performing Arts for community users and others; providing technical support to all whose use the Mello Center; promoting all public events at the Mello Center to the general public of the Pajaro Valley; supporting public performances by regional artists at the Mello Center; and coordinating and promoting educational opportunities for area youth in the performing arts.

Mello Center Questions

The Mello Center annual revenue was $2.4 million in 2026.

Mello Center is based in Watsonville, California.

The NAICS codes for Mello Center are [7113, 71, 711].

The SIC codes for Mello Center are [79, 792].

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