Melissa Watson Email & Phone Number
Vice President, Marketing | CRM, Analytics, Operations, Engineering, MarTech, Contact Center @ Providence
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Melissa Watson Location
- Seattle, WA, US
Melissa Watson Work
- Vice President, Marketing | CRM, Analytics, Operations, Engineering, MarTech, Contact Center @ (November 2020 - Present)
- Executive Director, Marketing Platforms and Analytics | Digital Innovation Group @ (November 2018 - November 2020)
- Director, CRM and Marketing Automation | Digital Innovation Group @ (February 2018 - November 2018)
- President @ (September 2016 - February 2018)
- Vice President of Marketing and Creative @ (September 2013 - September 2016)
- Director, CRM and Customer Analytics @ (July 2011 - September 2013)
- Vice President, Multi-Channel Marketing @ (April 2010 - June 2011)
- Vice President, Direct Marketing @ (December 2007 - March 2010)
- Director, Catalog and Email Marketing @ (June 2006 - November 2007)
- Sr Manager, New Customer Acquisition @ (October 2003 - May 2006)
Melissa Watson Education
- Southern Oregon University
Bachelor’s Degree (Mathematics, Political Science)
Melissa Watson Skills
- Customer Acquisition
- Analytics
- Direct Marketing
- Database Marketing
- Multi-channel Marketing
- Online Marketing
- Email Marketing
- Integrated Marketing
- Marketing Strategy
- Advertising
- Customer Retention
- E-commerce
- PPC
- Strategy
- SEO
- Segmentation
- Management
- Forecasting
- Cross-functional Team Leadership
- CRM
- Affiliate Marketing
- Artificial Intelligence (AI)
- B2B Marketing
- Brand Development
- Brand Management
- Brand Strategy
- Business Analysis
- Call Center Development
- Competitive Analysis
- Customer Insight
- Customer Segmentation Strategy
- Data Analysis
- Digital Marketing
- Digital Strategy
- Direct Mail
- Interactive Marketing
- Lead Generation
- Leadership
- Loyalty Marketing
- Market Planning
- Market Research
- Marketing
- Marketing Attribution
- Marketing Automation
- Marketing Management
- Marketing Research
- Media Mix Modeling
- Media Planning
- Mobile Devices
- Mobile Marketing
- Online Advertising
- P&L Management
- Performance Marketing
- Product Development
- Product Marketing
- Retail
- SEM
- Sales
- Strategic Partnerships
- Web Analytics
- Web Marketing
- Microsoft Excel
- E Commerce
- Strategic Planning
- Cross Functional Team Leadership
- Social Media
- Multi Channel Marketing
- Cross Functional Team
- Business Development
- Customer Service
Melissa Watson Summary
- Melissa Watson, based in Seattle, WA, US, is currently a Vice President, Marketing | CRM, Analytics, Operations, Engineering, MarTech, Contact Center at Providence. Melissa Watson brings experience from previous roles at Providence and Chasing Fireflies. Melissa Watson holds a Bachelor’s Degree in Mathematics, Political Science @ Southern Oregon University. With a robust skill set that includes Customer Acquisition, Analytics, Direct Marketing, Database Marketing, Multi-channel Marketing and more. Melissa Watson has 2 emails and 2 mobile phone numbers on RocketReach.
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