2008 -
2012 Senior Brand Manager - Infant Formula @
2007 -
2008 Senior Brand Manager @
1999 -
2007 Senior Brand Manager - Biscuits @
1996 -
1999 Space and Shelf Management Analyst - Health and Beauty @
Melissa Leaver Education
University of Auckland
Bachelor of Arts (B.A.) (Psychology & Maori Studies)
1990
-
1993
Melissa Leaver Skills
Brand Management
Trade Marketing
FMCG
Marketing Research
Strategy
Segmentation
Marketing Strategy
Marketing
Brand Equity
Product Development
Cross-functional Team Leadership
Media Planning
Digital Marketing
Management
Shopper Marketing
Marketing Communications
Marketing Management
Customer Insight
Market Research
Advertising
SEO
AC Nielsen
Brand Architecture
Consumer Insight
Concept Development
Integrated Marketing
Consumer Products
Consumer Behaviour
International Marketing
Social Media
Search Advertising
New Product Validation
New Product Roll Out
Analytical Skills
Line Management
Events
Public Relations
Supplier Negotiation
New Business Development
CRM
Leadership
Forecasting
Strategic Planning
Brand Development
Business Development
Fast-Moving Consumer Goods (FMCG)
Search Engine Optimization (SEO)
Customer Relationship Management (CRM)
Master Franchising
Franchising
Customer Relationship Management Crm
Cross Functional Team
Fast Moving Consumer Goods Fmcg
Cross Functional Team Leadership
Search Engine Optimization Seo
Fast Moving Consumer Goods
Search Engine Optimization
Customer Relationship Management
Melissa Leaver Summary
Melissa Leaver, based in Auckland, New Zealand, is currently a Head Of Retail Marketing at Mitre 10 (New Zealand) Limited. Melissa Leaver brings experience from previous roles at Firstgas Group, Meadow Mushrooms, Farmers Trading Company Ltd and Suntory Coffee. Melissa Leaver holds a 1990 - 1993 Bachelor of Arts (B.A.) in Psychology & Maori Studies @ University of Auckland. With a robust skill set that includes Brand Management, Trade Marketing, FMCG, Marketing Research, Strategy and more. Melissa Leaver has 2 emails on RocketReach.
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