2007 -2010 Senior Associate Brand Manager, Tazo Tea and Capri Sun @
2006 -2006 Marketing Summer Intern, Gevalia @
2001 -2005 Associate Account Manager @
Melissa Lafer Education
University Of California - Los Angeles
Master Of Business Administration
2005-2007
University of Michigan
Bachelor Of Arts (Psychology)
1997-2001
Melissa Lafer Skills
Customer Insight
Consumer Products
Brand Management
Segmentation
Brand Architecture
Cross-functional Team Leadership
Competitive Analysis
Integrated Marketing
Analytics
Product Marketing
Marketing Research
Pricing Strategy
Marketing
Shopper Marketing
Brand Equity
Nielsen
Product Innovation
Melissa Lafer Summary
Melissa Lafer, based in Detroit, MI, US, is currently a Senior Brand Manager at Biopelle. Melissa Lafer brings experience from previous roles at Red Bull and Kraft Foods. Melissa Lafer holds a 2005 - 2007 Master Of Business Administration @ University Of California - Los Angeles. With a robust skill set that includes Customer Insight, Consumer Products, Brand Management, Segmentation, Brand Architecture and more. Melissa Lafer has 2 emails and 2 mobile phone numbers on RocketReach.
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