Senior Manager, P and G Global Beauty and Grooming Brand Building Insights @ (January 2008 - December 2010)
Director, Strategic Insights, NA Commercial, Stanley Black and Decker @ (June 2021 - Present)
Manager, Marketing Effectiveness @ (November 2019 - June 2021)
Senior Manager, Procter and Gamble, North America Market Development Insights @ (January 2006 - December 2008)
Senior Manager, P and G Walmart Retailer Team, Household Needs Insights Team Leader @ (January 2010 - January 2012)
Senior Manager and Manager, Procter and Gamble Personal Beauty Care Insights @ (January 2003 - December 2006)
Consumer and Market Knowledge, Associate Manager, P and G Cosmetics Insights @ (January 2001 - December 2003)
Senior Manager, P and G Global Beauty and Grooming Brand Building Insights @ (January 2008 - January 2010)
Senior Manager, Procter and Gamble, North America Market Development Insights @ (January 2006 - January 2008)
Senior Manager and Manager, Procter and Gamble Personal Beauty Care Insights @ (January 2003 - January 2006)
Senior Manager, P and G Walmart Retailer Team, Household Needs Insights Team Leader @ (January 2010 - December 2012)
Consumer and Market Knowledge, Associate Manager, P and G Cosmetics Insights @ (January 2001 - January 2003)
Melissa Hite Education
Miami University
Bachelor of Science in Business (Marketing)
Melissa Hite Skills
Volume Forecasting
Shopper Marketing
Brand Equity
Consumer Insights
Consumer Products
Market Insights
Product Innovation
Segmentation
Consumer Behavior
Marketing Research
Pricing Strategy
Competitive Intelligence
Personal Care
Budget Management
Cross-functional Team Leadership
Product Marketing
Analytics
Market Research
Strategy Development
Market Analysis
Focus Groups
Ideation
Quantitative Research
Business Strategy
Forecasting
Qualitative Research
Cosmetics
Beauty
Promotions
Team Building
Brand Architecture
Marketing Mix
Nielsen
Brand Innovation
Insight Generation
Customer Insight
Syndicated Data Analysis
Marketing ROI
Competitive Analysis
Copy Testing
Advertising Research
Brand Tracking
Qualitative Market Research
Consumer Trends
Marketing Mix Modeling
Moderating
Strategic Thinking
Pricing
Pricing Analysis
Hispanic Marketing
Microsoft Excel
Public Speaking
Cross Functional Team Leadership
Training
Management
Melissa Hite Summary
Melissa Hite, based in Massillon, OH, US, is currently a Senior Director, Commercial Insights and Market Intelligence at Stanley Black & Decker, Inc.. Melissa Hite brings experience from previous roles at Procter & Gamble, Stanley Black & Decker, Inc. and Nielsen. Melissa Hite holds a Bachelor of Science in Business in Marketing @ Miami University. With a robust skill set that includes Volume Forecasting, Shopper Marketing, Brand Equity, Consumer Insights, Consumer Products and more. Melissa Hite has 9 emails and 5 mobile phone numbers on RocketReach.
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