Senior Manager, E2E Connections and Media, CokeTM @ (March 2023 - January 2024)
Manager, E2E Connections and Media @ (June 2021 - March 2023)
Manager, Brand Engagement Media @ (June 2019 - June 2021)
VP, Director of Consumer Insights @ (March 2016 - July 2019)
Associate Media Director - Planning, Research @ (June 2008 - February 2016)
Media Supervisor @ (September 2000 - June 2008)
Media Supervisor @ KWB Advertising, Greenville (July 1993 - September 2000)
Media Coordinator @ MidCoast Communications (March 1989 - October 1991)
Melissa Goodwin Education
Marshall University
Associate Adjunct Professor, Clemson University (2011 to Present)
Melissa Goodwin Skills
Leadership
Media Strategy
Media Buying
Online Marketing
Brand Development
Digital Strategy
Account Management
Relationship Marketing
Mobile Marketing
Data Analysis
Digital Media
Digital Marketing
Advertising
Integrated Marketing
Traditional Media
Media Planning
Interactive Marketing
Online Advertising
Microsoft Word
Content Strategy
Social Marketing
Media Research
Microsoft Excel
Social Media Marketing
Email Marketing
SEM
Management
Marketing Communications
Marketing Strategy
Communications Planning
Sponsorship
Search Engine Marketing Sem
Marketing
Search Engine Marketing
Melissa Goodwin Summary
Melissa Goodwin, based in Atlanta, GA, US, is currently a Director, E2E Connections and Media at The Coca-Cola Company. Melissa Goodwin brings experience from previous roles at Syndicated Science, The Coca-Cola Company and Denny's. Melissa Goodwin holds a Marshall University. With a robust skill set that includes Leadership, Media Strategy, Media Buying, Online Marketing, Brand Development and more. Melissa Goodwin has 3 emails and 1 mobile phone numbers on RocketReach.
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