Melissa Draycott Email
Managing Director @ González Byass
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Melissa Draycott Location
- London, England, GB
Melissa Draycott Work
- Managing Director @ (July 2021 - Present)
- Sales Director @ (November 2009 - July 2021)
- Head of Wine Buying @ (February 2009 - November 2009)
- Head of Wine Buying @ First Quench Retailing, Wine Rack & Threshers (February 2009 - November 2009)
- Senior Wine and Champagne Buyer @ (December 2005 - February 2009)
- Senior Spirits and Fortified Wines Buyer @ (July 2003 - December 2005)
- Store Manager @ (November 2001 - July 2003)
- Regional Coach and District Customer Service Specialist @ (May 1998 - November 1999)
- Acting Store Manager and Senior Deputy Manager @ (November 1999 - November 2001)
- Regional Coach and Customer Service Specialist @ (May 1998 - November 1999)
- Deputy Store Manager @ (May 1997 - May 1998)
- Department Manager Roles @ (October 1993 - May 1997)
- Beers, Wines and Spirits Manager and District BWS Advisor @ (February 1990 - October 1993)
- Retail Manager @ (September 1986 - September 1989)
Melissa Draycott Education
- WSET
WSET Diploma in Wine and Spirits - Level 4
2006-2008 - WSET
WSET Higher Certifcate in Spirits
2005-2005 - Manchester Metropolitan University
BA Honours Degree (Retail Marketing and Business Management)
1995-2001 - King Edward VI School, Bury St. Edmunds
Activities and societies: Suffolk County Hockey 1st XI (Suffolk County Hockey 1st XI Hockey Captain Tennis Captain)
- The Champagne Academy 2006
Melissa Draycott Skills
- Marketing Strategy
- Sales
- Wine Tasting
- Restaurants
- Food
- FMCG
- Marketing Management
- Wine
- Sales Management
- Grocery
- Customer Service
- Marketing Communications
- Retail
- Customer Insight
- Brand Management
- Negotiation
- Alcoholic Beverages
- Pricing
- Trade Marketing
- Business Strategy
- Supermarkets
- Marketing
- Public Relations
- Business Planning
- Beer
- Forecasting
- Team Management
- Multi-channel Retail
- New Business Development
- Change Management
- Product Development
- Strategy
- Management
- Merchandising
- Retail Category Management
- Wineries
- Winemaking
- Food & Beverage
- Champagne
- Event Management
- Account Management
- Key Account Development
- Fast-Moving Consumer Goods (FMCG)
- Restaurant Management
- Multi Channel Retail
- Food and Beverage
- Public Speaking
- Fast Moving Consumer Goods Fmcg
- Fast Moving Consumer Goods
Melissa Draycott Summary
- Melissa Draycott, based in London, England, GB, is currently a Managing Director at González Byass. Melissa Draycott brings experience from previous roles at González Byass, FIRST QUENCH GROUP LIMITED, First Quench Retailing, Wine Rack & Threshers and Sainsburys. Melissa Draycott holds a 2006 - 2008 WSET Diploma in Wine and Spirits - Level 4 @ WSET. With a robust skill set that includes Marketing Strategy, Sales, Wine Tasting, Restaurants, Food and more.
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