Melissa Babb's Location
St. Louis, MO, US
Melissa Babb's Work
- Manager, Brand Insights @ Nestl
- Manager, Industry Analysis and New Products @ Anheuser Bush
- Senior Research Analyst - Brand Marketing @ bp
- Senior Project Director @ D S Howard & Associates
- Assistant Project Director - Custom Division @ The NPD Group
- Research Executive @ Kantar Millward Brown
Melissa Babb's Education
- Webster University
Master Of Business Administration (Business Administration)
2004 - 2006 - Miami University
Bachelor Of Science (Business Administration, Marketing)
1986 - 1990
Melissa Babb's Skills
- Marketing Research
- Market Research
- Competitive Analysis
- Customer Insight
- Segmentation
- Marketing Strategy
- Consumer Behaviour
- Consumer Products
- FMCG
- Shopper Marketing
Melissa Babb's Summary
Melissa Babb, based in St. Louis, MO, US, is currently a Manager, Brand Insights at Nestlé Purina North America, bringing experience from previous roles at Anheuser-Busch, Bp, D S Howard & Associates and The NPD Group. Melissa Babb holds a 2004 - 2006 Master Of Business Administration in Business Administration @ Webster University. With a robust skill set that includes Marketing Research, Market Research, Competitive Analysis, Customer Insight, Segmentation and more, Melissa Babb contributes valuable insights to the industry. Melissa Babb has 2 emails on RocketReach.
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