Melina Lyra Email & Phone Number
Head of Brand and Innovation @ graze
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Melina Lyra Location
- London, GB
Melina Lyra Work
- 2021 -now Head of Brand and Innovation @
- 2020 -2021 Innovation Controller @
- 2017 -2020 Senior Innovation Manager @
- 2015 -2017 Innovation Controller @
- 2013 -2015 Marketing Manager South Eastern Europe @
- 2011 -2013 Trade Marketing Manager @
- 2007 -2011 Group Product Manager @
- 2007 -2007 Strategy Manager @
- 2000 -2006 Brands Category Manager @
Melina Lyra Education
- University of Strathclyde
MBA (Business Administration and Management, General)
2004-2007 - Athens University of Economics and Business
Bachelor of Science (BSc) (Marketing/Marketing Management, General)
1993-1998 - Marketing Week Mini MBA with Mark Ritson
Melina Lyra Skills
- FMCG
- Trade Marketing
- Marketing Management
- Marketing Strategy
- Consumer Insights
- Product Management
- Shopper Marketing
- Customer Insight
- Brand Management
- Competitive Analysis
- Cross-functional Team Leadership
- Product Development
- Market Analysis
- Product Launch
- Marketing Research
- Consumer Products
- Brand Development
- Product Innovation
- Market Research
- Marketing
- Strategy
- Market Planning
- Sales Effectiveness
- Analytics
- Segmentation
- Management
- Product Marketing
- P&L Management
- Brand Equity
- Pricing
- Business Planning
- Pricing Strategy
- Digital Marketing
- Social Media
- Cross Functional Team Leadership
- Business Strategy
- Financial Reporting
- Marketing Communications
Melina Lyra Summary
- Melina Lyra, based in London, GB, is currently a Head of Brand and Innovation at graze.com. Melina Lyra brings experience from previous roles at Gü Puds, Premier Foods and Johnson & Johnson. Melina Lyra holds a 2004 - 2007 MBA in Business Administration and Management, General @ University of Strathclyde. With a robust skill set that includes FMCG, Trade Marketing, Marketing Management, Marketing Strategy, Consumer Insights and more. Melina Lyra has 1 emails on RocketReach.
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