Melina Lyra Email & Phone Number
Head of Brand and Innovation @ graze
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Melina Lyra Location
- London, GB
Melina Lyra Work
- Head of Brand and Innovation @ (October 2021 - Present)
- Marketing Manager South Eastern Europe @ (March 2013 - April 2015)
- Trade Marketing Manager @ (March 2011 - April 2013)
- Innovation Controller @ (October 2020 - October 2021)
- Senior Innovation Manager @ (July 2017 - September 2020)
- Innovation Controller @ (November 2015 - July 2017)
- Group Product Manager @ (September 2007 - March 2011)
- Strategy Manager @ (January 2007 - September 2007)
- Brands Category Manager @ (March 2000 - December 2006)
Melina Lyra Education
- University of Strathclyde
MBA (Business Administration and Management, General)
2004-2007 - Athens University of Economics and Business
Bachelor of Science (BSc) (Marketing/Marketing Management, General)
1993-1998 - Marketing Week Mini MBA with Mark Ritson
Melina Lyra Skills
- FMCG
- Trade Marketing
- Marketing Management
- Marketing Strategy
- Consumer Insights
- Product Management
- Shopper Marketing
- Customer Insight
- Brand Management
- Competitive Analysis
- Cross-functional Team Leadership
- Product Development
- Market Analysis
- Product Launch
- Marketing Research
- Consumer Products
- Brand Development
- Product Innovation
- Market Research
- Marketing
- Strategy
- Market Planning
- Sales Effectiveness
- Analytics
- Segmentation
- Management
- Product Marketing
- P&L Management
- Brand Equity
- Pricing
- Business Planning
- Pricing Strategy
- Digital Marketing
- Social Media
- Cross Functional Team Leadership
- Business Strategy
- Financial Reporting
- Marketing Communications
Melina Lyra Summary
- Melina Lyra, based in London, GB, is currently a Head of Brand and Innovation at graze.com. Melina Lyra brings experience from previous roles at Johnson & Johnson and Gü Puds. Melina Lyra holds a 2004 - 2007 MBA in Business Administration and Management, General @ University of Strathclyde. With a robust skill set that includes FMCG, Trade Marketing, Marketing Management, Marketing Strategy, Consumer Insights and more. Melina Lyra has 1 emails on RocketReach.
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