At Betfair, we play things our way. We’re always ready to explore. Always innovating. Always doing things differently. Always challenging the status quo.
Whatever we do, we love doing it.
Our business was born to create a fairer betting marketplace. One that disrupted an entire industry and put customers in control.
Today, we’re the worlds biggest online betting exchange. We’re one of the top 75 most valuable brands in the uk. We’re part of Flutter UK&I, one of Time100’s most influential companies. And our sports betting and gaming products offers players more ways to bet and more ways to win.
We got here by bringing brilliant ideas to life. By understanding that we’re at our best when we work together as one team. By listening to what everyone needs and keeping things fair - not just for our millions of customers, but for our people, too. And by playing to win and always trying to be better than we were yesterday.
Pinnacle (formerly known as Pinnacle Sports) was established in 1998, and since that time has been offering bettors a unique alternative to other bookmakers. Our gimmick free approach simply focuses on offering the best odds, and highest betting limits for every market we provide, so bettors win more compared to the competition.
Sportingbet provides online gaming services to a multinational audience. We were established in 1998 as one of the first online gaming companies in the world and we moved up to the UK Main Market on the London Stock Exchange in 2010.
Our entire product range including sports betting, wagering in:play, casino, games and poker can be found at Sportingbet.com and our other subsidiary companies. Our sports betting product is comprehensive with 31 sports offered, serviced from bases in Europe, America and Asia. Football is the most popular product so we offer the opportunity to bet on 500 football leagues worldwide with over two thirds of our revenue coming from betting whilst the game is in:play. Our website offers several football games to bet on in:play.
Our geographic coverage is extensive covering 26 countries and we are the largest on-line sports betting provider in several countries. We also provide the most comprehensive suite of casino and games in the market together with several poker products.
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