Senior Manager, Consumer Insights - Appliance and Wellness Business @ (June 2016 - January 2022)
Manager, Consumer Insights - Writing Business @ (November 2013 - June 2016)
Account Group Director @ (January 2008 - November 2013)
Research Executive @ (February 2000 - February 2008)
Melanie Richards Education
University of Connecticut
Bachelor's degree (Business Administration and Management, General)
1995-2000
Melanie Richards Skills
Advertising Research
Consumer Behaviour
Quantitative Research
Segmentation
Marketing Research
Primary Research
Competitive Intelligence
Nielsen
Competitive Analysis
Online Research
Questionnaire Design
Market Analysis
Customer Insight
Data Analysis
Survey Design
Market Research
Brand Equity
Qualitative Research
Analytics
Focus Groups
Consumer Insight
Sales
Business Development
Strategic Planning
Microsoft Excel
Customer Service
SQL
Leadership
Analysis
Marketing
Business Analysis
Melanie Richards Summary
Melanie Richards, based in Alpharetta, GA, US, is currently a Senior Manager, Consumer Insights - Commercial Business at Newell Brands. Melanie Richards brings experience from previous roles at Newell Brands and Kantar Millward Brown. Melanie Richards holds a 1995 - 2000 Bachelor's degree in Business Administration and Management, General @ University of Connecticut. With a robust skill set that includes Advertising Research, Consumer Behaviour, Quantitative Research, Segmentation, Marketing Research and more. Melanie Richards has 3 emails and 2 mobile phone numbers on RocketReach.
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