Melanie Leach's Location
Dallas, TX, US
Melanie Leach's Work
- Managing Principal @ Triggerpoint Behavior Research & Design
- Speaker, Teacher, Author @ Passover for Christians www.passoverforchristians.com
- Senior Manager, Innovation Insights for Lay's, Lay's Kettle Cooked and Tostitos Artisan Recipes @ PepsiCo
- Manager, Strategy and Insights for Ruffles, Lay's Kettle and Sunchips @ PepsiCo
- Manager, Shopper Strategy and Insights for Target, Costco, Walgreens and CVS @ PepsiCo
- Manager, Csi Doritos Brand Strategy @ PepsiCo
- Manager, the Center for Human Understanding @ PepsiCo
- Manager, New Tools and Techniques @ PepsiCo
- Marketing Research Project Manager @ Blockbuster
- Marketing Research Analyst @ TXU Energy
Melanie Leach's Education
- Nicholls State University
Bachelor of Science (Marketing)
1990 - 1994 - Louisiana State University
(Marketing)
1989 - 1990
Melanie Leach's Skills
- Customer Insight
- Consumer Behaviour
- Market Research
- Brand Architecture
- Marketing
- Marketing Research
- Product Development
- Segmentation
- Strategy
- Data Analysis
Melanie Leach's Summary
Melanie Leach, based in Dallas, TX, US, is currently a Managing Principal at Triggerpoint Behavior Research & Design, bringing experience from previous roles at Passover for Christians www.passoverforchristians.com and Pepsico. Melanie Leach holds a 1990 - 1994 Bachelor of Science in Marketing @ Nicholls State University. With a robust skill set that includes Customer Insight, Consumer Behaviour, Market Research, Brand Architecture, Marketing and more, Melanie Leach contributes valuable insights to the industry. Melanie Leach has 2 emails on RocketReach.
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