We are a national specialty retailer with a market-leading position offering comprehensive product range and unparalleled level of service, at a very special time in many people’s lives, when advice and value are everything.
Our vision - to be the most loved baby retailer for every family, everywhere
Our core purpose - to support new and expectant parents in the early years of parenthood.
Our Values - Being Passionate. Being Considerate. Being Honest. Being Positive. Being Focused. Being Bold.
We work hard to create a safe and inclusive work environment, and most importantly, we're all about creating better experiences everyday – for our customers and for each other.
Purebaby is an Australian baby and toddler brand specialising in 100% organic cotton clothing. Purebaby offers a full range of basics, seasonal fashion, sleepwear, home and accessories.
Purebaby was founded in 2002 by Mirabai Winford when she wasn't able to find any organic cotton clothing for her new baby that was also fashion forward and affordable. Purebaby has now grown into a full omni-channel brand with its own retail locations across Victoria, New South Wales and Queensland; concession stores exclusively with David Jones throughout Australia; wholesale throughout David Jones, Baby Bunting and boutiques; and online eCommerce through www.purebaby.com.au
The Purebaby head office is situated close to the CDB in Melbourne Australia. We are always interested in hearing from people that would like to join our retail or head office team, so please feel free to reach out through messaging.
"Parenting is never supposed to be done alone, in isolation; we need each other as mothers, we need that constant support and wisdom from women around us who have been there and done it and found a method that worked.''
Little Ones is a company devoted to your baby's sleep. Our philosophy is gradual, responsive and holistic and we offer instantly accessible sleep content inside our mobile app, which is jam packed with information, schedules, methods and detailed notes to get your wee one's sleep on track.
Trusted by over 800,000 families worldwide, our baby sleep app contains age-specific content, detailed troubleshooting, settling and self-settling methods, evolving daily schedules with notification reminders, a sleep/feed/diaper tracker with analysis, as well as 24/7 support from our certified sleep consultants. We also have a range of white noise tracks available on our website, iTunes, Spotify and the Google Play Store from our album "Perfect Sounds for Baby Sleep".
Our core value is to empower families to make positive change to their little ones sleep and believe that mamma’s worldwide can empower one another to achieve better sleep.
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Our sleep methods are recommended by paediatricians and doctors around the world; we even have paediatricians among our customers!
Little Ones is endorsed and recommended by Dr Kate Johnson, Ph.D. Sleep Physiology and postdoctoral fellow in the Department of Sleep Medicine at Harvard Medical School and SRI (formerly Stanford Research International).
Little Ones is also an accredited and recognised member of the IACSC (International Association of Child Sleep Consultants) and the Little Ones Team are trained in baby sleep neurology and behaviour, age-appropriate settling methods and best sleep practices through our extensive internationally registered training programme.