Mélanie Bourges Email
Directeur Stratégie Etablissements de santé Europe– Customer Value Strategy Lead @ Relyens
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Mélanie Bourges Location
- France
Mélanie Bourges Work
- 2025 -now Directeur Stratégie Etablissements de santé Europe– Customer Value Strategy Lead @
- 2025 -now Pro bono support to startups and Executive advisor @ Independent
- 2025 -2025 Lecturer @
- 2021 -2024 Strategic Marketing and Communication Director @
- 2018 -2021 Senior Strategic Marketing Manager @
- 2017 -2018 Marketing Manager MEDICAL SEGMENT @
- 2020 -2020 Jury Prix Empreintes @ AACC Association des Agences-Conseils en Communication
- 2014 -2017 Channel and Category Development Leader- Account Based Marketing and trade marketing @
- 2012 -2014 Customer Marketing Manager and Account Based Marketing and trade marketing @
- 2009 -2012 Key account - National Account Manager GROUPE CARREFOUR @
- 2006 -2009 Trade Category Manager EMC, Eurauchan brand : KNORR @
- 2004 -2006 International Marketing Analyst Usage and Attitude @
- 2002 -2003 Trade Marketing @
- 2000 -2002 Sales representative BtoC and BtoB @
Mélanie Bourges Education
- ESCP Business School
Masters (Marketing, Architecture)
2003-2004 - Kedge Business School
(Marketing)
1999-2002 - Lycée Chateaubriand, Rennes
(Business Administration)
1997-1999
Mélanie Bourges Skills
- Trade Marketing
- Key Account Management
- Project Management
- Cross Functional Relationships
- Retail Category Management
- Change Management
- Data Analysis
- Team Management
- Management
- FMCG
- Étude de marché
- Analyse de marché
- Customer Marketing
- Customer Focused Marketing
- Contract Negotiation
- Marketing Strategy
- Shopper Marketing
- Business Strategy
- Customer Insight
- P&L Management
- Strategy
- Market Analysis
- Consumer Products
- Market Research
- Télétravail
Mélanie Bourges Summary
- Mélanie Bourges, based in France, is currently a Directeur Stratégie Etablissements de santé Europe– Customer Value Strategy Lead at Relyens en France. Mélanie Bourges brings experience from previous roles at Independent, EFAP - École des nouveaux métiers de la communication and BD. Mélanie Bourges holds a 2003 - 2004 Masters in Marketing, Architecture @ ESCP Business School. With a robust skill set that includes Trade Marketing, Key Account Management, Project Management, Cross Functional Relationships, Retail Category Management and more. Mélanie Bourges has 1 emails on RocketReach.
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