MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world.
Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods."
MUJI's goal is to give customers a rational satisfaction, expressed not with,
"This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning.
We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented".
There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.
We offer simple escapes to tiny cabins nestled in nature.
At Getaway, we believe in making space for more free time. Our tiny cabins in nature provide a break from the city, technology, and work, so that guests can recharge and reconnect to who and what matters most.
Outposts are located within about a two-hour drive of major metro cities—far enough to disconnect but close enough for a spontaneous escape. Getaway has 29 Outposts with over 1000 cabins located outside of Atlanta, Austin and San Antonio, Boston, Charlotte and Raleigh, Chicago, Cleveland and Pittsburgh, Dallas, Houston, Los Angeles, Nashville, New York, Portland, Seattle, and Washington, D.C.
Experience your own Getaway here: www.getaway.house
For press Inquiries: press@getaway.house
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