Medium Rare Information

We sell cool brands to iconic stores in the Middle-East. We are Luc, Joseph and Naresh. We started Medium Rare in Dubai in 2024 to put brands that matter on the right shelves in one of the fastest-growing retail markets in the world. A working distribution business, not a launch with nothing behind it. The brands. Picked on purpose. Footwear, leather and luggage from Italy, London and beyond, placed where they'll actually sell. For now that includes Scarosso (Italian footwear), Grams28 (leather carry), Carl Friedrik (luggage and travel) and P448 (Italian sneakers). The stores. Some of the retailers we work with: Harvey Nichols, Bloomingdale's, Level Shoes, Ounass, Galeries Lafayette, Tryano, Boutiqaat and CVRGRM — and more doors across Dubai, Abu Dhabi, Doha, Kuwait City, Riyadh and beyond. How we work. To start: Fewer. Deeper. Stronger. Fewer, better doors, each one properly looked after: stock, staff training, visual merchandising and sell-through reviews. Your brand isn't just listed. It sells. The main: Data. Passion. Relationships. We pick the right doors on the numbers, back them with people who care, and build the kind of relationships that keep a brand on the floor for years, not seasons. To finish: Founders in the room. We sit in the buying meetings, walk the shop floors and answer the phone ourselves. No account manager between you and the people who made the deal. Your brand next? This spot is open. Buying for a store? Request the line sheet. Pull up a chair. order@mediumrare.ae