MediaAlpha Technology Stack

Amazon Elastic Compute Cloud is a web service that provides resizable compute capacity in the cloud.

Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.

Linux is a family of open source Unix-like operating systems based on the Linux kernel.

Amazon Machine Learning is a service that allows to develop predictive applications by using algorithms, mathematical models based on the user's data.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Lattice is a predictive analytics and sales enablement software that fully integrates with their CRM to identify upsell and cross sell prospects within their sales database. Lattice assesses vast amounts of trends and data analytics from within their CRM to compile valuable future insights and sales predictions that helps client to identify new revenue stream.

New Relic One is an entity-centric observability platform that collects and contextualizes all operational data—from any source—and simplifies instrumentation, data ingestion, exploration, correlation, and machine learning-powered analysis to support observability for every organization.

ASP.net is an open source framework for building web applications and services with .NET and C#.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

Laravel is a free, open-source PHP web framework, created by Taylor Otwell and intended for the development of web applications following the model view controller (MVC) architectural pattern and based on Symfony. Some of the features of Laravel are a modular packaging system with a dedicated dependency manager, different ways for accessing relational databases, utilities that aid in application deployment and maintenance, and its orientation toward syntactic sugar.

MySQL is an open source database that supports scalable web-based and embedded database applications.

Nginx is a web server which can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

Atlassian Confluence is a knowledge management software with flexible customization, organization and a powerful search engine, empowering collaboration and innovation.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

AWS Route53 is a Cloud DNS service helps in customers to route end user requests to internet applications.

BugHerd is a simple bug tracker that helps capture client feedback, resolve issues and manage projects visually.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

Gravity Forms for WordPress is a full featured contact form plugin that features a drag and drop interface, advanced notification routing.

Jenkins is an open source automation server written in Java. Jenkins helps to automate the non-human part of the software development process, with continuous integration and facilitating technical aspects of continuous delivery. It is a server-based system that runs in servlet containers such as Apache Tomcat.

New Relic provides real-time performance insights into software, infrastructure and customer experience so software-driven businesses can innovate faster. New Relic cuts through the complexity and risk associated with digital transformation.

Yoast offers plugins to improve SEO and optimize web sites and blogs.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.

HubSpot offers a full platform of marketing, sales, customer service, and CRM software.

HubSpot's marketing software is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place.

HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

IP-API provides free usage of its Geo-IP API through multiple response formats.

MediaAlpha offers real-time programmatic technology platform for vertical search media.

SHIFT is a data-driven PR Agency.

Twitter is a microblogging and social networking service on which users post and interact with messages known as "tweets".

Glassdoor is a jobs and career marketplace.

Greenhouse is a recruiting optimization platform to help companies build and scale their recruiting processes. It automates and measures all sourcing activity (social media, referrals, job boards, in-person events, meetups, campus recruiting, etc.) and improves teams' interviewing skills with all-in-one “interview kits” that bring together all the information one needs into one simple web page.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

ON24 webcasting and virtual communications solutions provide corporations with the power to engage global audiences with interactive, live content for marketing, training and corporate communications. Their industry-leading platform helps organizations to communicate with employees and clients.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

Zoom is a scalable, cloud based video conferencing & web conferencing platform enabling online meetings, webinars, file sharing, group messaging and more.

HubSpot Forms are easy to build with drag & drop interface, users can add forms to HubSpot landing pages, or embed them on any website page.