MediaActiv Information

When digital strategy meets digital sustainability! Today there is no better way to attract and retain customers than by creating digital strategies and implementing online solutions that penetrate the heart of your business. But good digital marketing is not just having a great, responsive website or SEO; and it’s not just about having the most followers or sharing great images on social media. Digital technology is now an integral part of our daily lives and we can no longer ignore its impact on our environment. Although estimates vary, it is generally agreed that digital technology is responsible for around 5% of global greenhouse gas emissions. If the internet were a country, it would be the world's fifth largest electricity consumer. Marketing in the digital age has changed profoundly in a quarter of a century! This is why you need to rethink your marketing activities in the light of the urgent challenges of climate change. We work with businesses in the tourism and outdoor industries in order to help them to reduce their digital footprint.