Media Waypoint Information

We're an online marketing agency based in Cheltenham, specialising in SEO, PPC and Social Media, dedicated to improving the online presence of our clients. Search Engine Optimisation (SEO) One of the questions we are most frequently asked is 'how do I get onto the first page of Google?' Well, investing in Search Engine Optimisation is a good start. In basic terms, SEO allows potential customers to find your website more easily, thus driving more traffic to your site. Pay Per Click (PPC) Paid for listings, or PPC adverts, appear in the shaded box area at the top of search results and down the right hand side. Often used in conjunction with Search Engine Optimisation, this is like giving your website a little boost to get it onto the first page of Google and other search engines. Conversion Rate Optimisation (CRO) It's all very well having an all-singing, all-dancing website that's at the top of the search engine listings, but if it's not enticing visitors to make a sale or an enquiry, improvements can be made. At the end of the day, your website is there to make you money, whether it's from online sales or a buy-in to the services you offer, and Conversion Rate Optimisation looks at how best to do this. Social Media We work with clients to help them understand the impact social media can have on their business, and advise them how to harness opportunities by creating a social media strategy which runs in synergy with their overall marketing plan.