Media Trade Competitors

We are a leading African focused media and advertising group targeting premium consumers on the move. At Primedia we believe people are the energy that shapes the future of our world for good. In addition to talent, our teams are committed to caring about those around them, inspiring others through their work and creating innovative and results-driven media platforms, content and services that impact business and society in a positive way Primedia Broadcasting delivers innovative radio, content and digital solutions that connect brands to an engaged and responsive audience. Primedia Out of Home provides a wide range of out-of- home advertising solutions both in South Africa and in key markets in the rest of Africa. The Out of Home business includes Primedia Outdoor, which is Primedia’s outdoor advertising business, Primedia Out of Home Africa, which focuses on expanding Primedia’s portfolio of outdoor advertising assets outside of South Africa, and Primedia Unlimited, which provides a wide range of out of home advertising solutions, focused on the shopping mall environment and retail advertising solutions. Under the Primedia for Good banner, we invest in several CSI initiatives at Group, Divisional and individual business levels so that we not only gain from our environment, but also deliver benefits back to it. We believe that social responsibility is an important component of corporate businesses today, and for this reason we are invested in several CSI projects under the Primedia for Good banner, most notably Lead SA, Crime Line, and the Primedia Foundation. Our ongoing drive is to provide world-class content and communication, and to embrace our responsibility to help shape our landscape through strong governance and ethical business practices.

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Ogilvy South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.

Media24 is South Africa’s leading media company, with a strong presence in digital media, book publishing and television. As part of Naspers, a global media and e-commerce group, we are committed to shaping the future of storytelling. Enriching lives 24/7 Our purpose is to build communities through excellent journalism, smart technology and innovative services. We do this by telling stories that matter, turning data into insights, and designing solutions that make a difference. We are guided by four core values: courage, integrity, accountability and respect – principles that define how we work and engage with the world.