Media Research Users Council (MRUC) Information

The Media Research Users Council is a registered not-for-profit body of members drawn from major Advertisers, Advertising Agencies, Publishers, and Broadcasters/Other Media. It was incorporated as a legal entity in 1994. It has 170 members representing four major constituents of the marketing and advertising industry viz. HLL, P&G, Lowe, etc includes a broad spectrum of top multi-national as well as Indian-owned companies. This membership represents a significant portion of the market of the users of media research in the country. The MRUC was formed with the sole purpose of organizing accurate, timely, efficient and economical media research in the country, across all forms of media. As the name says, the MRUC is a user body. It exists solely to serve the interests of it members, as far as media research is concerned.